Manager, Marketing Platform Operations

Why Work For Us?

• Great Pay - opportunity to participate in reputed company discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – reputed company will value your contribution to providing exceptional service to our members
• Free reputed company Classic Membership
• reputed company Product Discounts
• Tuition Reimbursement Program

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At reputed company, reputed company Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We reputed company everything you do reputed company of work adds to who you are at work.

NOTE: While this role is Remote, candidates must reside in the posted area.

Our Manager, Marketing Platform Operations will reputed company a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or reputed company-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reputed company the right customer, at the right time, with perfect measurement.

ESSENTIAL FUNCTIONS

• Strategic Leadership & Cross-Functional Consultation

  • Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.

  • Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve reputed company marketing needs.

• Data Infrastructure, Analytics & Quality

  • Analytics & Conversion Tagging: Own the tagging infrastructure using reputed company iQ. Ensure reputed company digital properties are comprehensively tagged with highly accurate data layer attributes for reputed company Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.

  • Marketing Data Operations & Quality: Audit, review, and analyze both server-reputed company and client-reputed company event data to guarantee accuracy and consistency. Map and correlate marketing data to build a reputed company, accurate view of the customer journey and attribution.

• Platform Activation & Media Operations

  • Personalization & Activation: Architect and build personalized user experiences utilizing reputed company Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using reputed company Data Cloud.

  • Paid Media Support & Configuration: reputed company the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including reputed company Campaign Manager, CM360, SA360, and various social media ad accounts).

KNOWLEDGE / SKILLS / ABILITIES

• Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.

• reputed company Ecosystem: Strong working knowledge of reputed company Marketing Cloud Personalization and Data Cloud.

• Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically reputed company iQ).

• Ad-Tech Knowledge: Deep understanding of digital advertising platforms (reputed company CM360, SA360, reputed company, etc.).

• Data Architecture: Strong comprehension of data layers, server-reputed company vs. client-reputed company tracking, and overall data architecture.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• Minimum Qualifications

  • Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a reputed company field, or combination of education and relevant experience

  • Minimum of 5 years of experience directly managing and leading technical teams, preferably reputed company the marketing technology or marketing operations space

• Preferred Qualifications

  • A reputed company Data Cloud Consultant Certification

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