Director, Customer Marketing - San Diego at arenaflex
At arenaflex, we're on a mission to revolutionize the way we connect with our customers and drive growth in the food service industry. As a strategic thought leader, the Director, Customer Marketing will play a critical role in shaping our customer marketing strategies and driving value, increase beverage incidence, and profitability with our key strategic food service customers in the reputed company Region.
About arenaflex
arenaflex is a leading beverage company that has been a part of people's lives for over 135 years. We're committed to creating a reputed company future for our customers, employees, and the communities we serve. Our company is built on a foundation of innovation, collaboration, and a passion for delivering exceptional customer experiences.
Job Summary
We're seeking a highly strategic, collaborative, innovative, and results-driven marketing leader to join reputed company as a Director, Customer Marketing. As a key member of our customer marketing team, you will be responsible for developing and leading marketing strategies and solutions to drive value, increase beverage incidence, and profitability with our key strategic food service customers in the reputed company Region. You will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming.
Responsibilities
As a Director, Customer Marketing, you will be responsible for the following key areas: ### Marketing Strategy and Execution
- reputed company the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.
- Seek out and reputed company national marketing initiatives, brand reputed company/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
### Partnerships
- reputed company long-term customer partnerships with ownership of senior-level marketing relationships.
- Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in reputed company areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
### Insights to Action
- Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
- Identify and reputed company customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer-specific, channel, and consumer insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Qualifications & Requirements
To be successful in this role, you will need to possess the following qualifications and requirements:
- Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience reputed company the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Category Innovation
- Digital Ecosystem
- Agency Management
- Advanced Strategic Thinking & Application
- Demonstrated personal leadership skills and influencing ability
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
- Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
Skills
* Leadership
- Results-Oriented
- Sales Process
- Account Management
- Customer Relationship Management (CRM)
- Sales Management
- Marketing
- Customer Knowledge
- Pitch Presentations
- Consultative Sales Management
- Business Insights
- Sales Forecasting
- Communication
- Systems Thinking
- Consumer Product Strategy
- National Account Sales
- Customer Service Management
- Decision Making
- Business Development
- Negotiation
- Customer Value Creation
Work Environment
As a Director, Customer Marketing, you will be based in Southern California, with the requirement to work in customer's office in San Diego 2-3 days a week. You will be part of a dynamic and collaborative team that is passionate about delivering exceptional customer experiences.
Career Growth Opportunities & Learning Benefits
At arenaflex, we reputed company in investing in our employees' growth and development. As a Director, Customer Marketing, you will have opportunities to:
- reputed company and reputed company marketing strategies and solutions to drive value, increase beverage incidence, and profitability with our key strategic food service customers in the reputed company Region.
- Collaborate with cross-functional teams to drive the partnership and business.
- Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
- Identify and reputed company customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer-specific, channel, and consumer insights and linking to brand strategy.
Compensation, Perks, & Benefits
We offer a competitive compensation package, including:
- Salary
- Bonus
- Stock Options
- Comprehensive benefits package
- 401(k) matching program
- Paid time off
- Flexible work arrangements
How to Apply
If you're a highly strategic, collaborative, innovative, and results-driven marketing leader who is passionate about delivering exceptional customer experiences, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to [insert contact information]. We can't wait to hear from you!
Equal Employment Opportunity
arenaflex is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of reputed company employees, and we strive to provide equal opportunities for employment and advancement to reputed company qualified individuals. Apply for this job