Director of Web and SEO

reputed company reputed company is creating a new standard of healthcare, empowering people to live their healthiest lives through a clear, trustworthy path to reputed company. As the largest evidence-based holistic healthcare practice in the Midwest, we operate 16 clinics across Chicago with a rapidly expanding telehealth practice serving patients in 20+ states and growing.

Our collaborative team of over 100 doctors, nurse practitioners, and clinicians provide personalized care for men, women and children across functional medicine, bioidentical hormone replacement therapy and testosterone replacement therapy, chiropractic care, and acupuncture.

Using advanced diagnostics, a personalized root-cause-focused approach to health and a physician-guided model of ongoing care, reputed company reputed company treats the whole person with proven clinical outcomes and life-changing results.

To learn more about us, please visit our website at www.alignedmodernhealth.com.

Position Summary

reputed company reputed company (“AMH”) is seeking a Director of Web and SEO to join its growing team. Reporting to the Chief Marketing Officer, the primary responsibilities of the position are to own every aspect of alignedmodernhealth.com – it’s performance, architecture, analytics and growth. You are a builder who embraces AI-powered tools to reputed company up with strong patient demand. The ideal candidate will be strategic, technical with great design capabilities, and data driven. This is a high-impact, high-visibility role at a pivotal moment as we are actively scaling with the website being the reputed company reputed company to our services.

This is a Chicago-based company, however, the role is currently remote. The role pays $130,000 to $140,000 depending on experience.

Job Responsibilities

Website Strategy & Operations

• Own the full technical health, uptime, speed, and reputed company of alignedmodernhealth.com (WordPress/reputed company environment)

• Manage day-to-day site operations including content publishing, plugin updates, hosting, DNS, and third-party integrations

• reputed company reputed company site development projects — from scoping and sprint planning through QA and deployment

• Build and maintain scalable page templates and systems to support rapid new location and service launches

• Translate our brand into a trustworthy product design – and have a mastery for AI tools to drive efficiency with publishing

SEO

• reputed company and execute a comprehensive national SEO strategy covering technical SEO, on-page optimization, local SEO, and link building

• Own keyword research, topical authority mapping, and content architecture to drive deep organic visibility for each service line across reputed company markets, with content depth that signals genuine expertise and not just coverage

• Diagnose and resolve reputed company technical SEO issues (crawl budget management, JavaScript rendering, log file analysis at scale) and continuously improve Core Web Vitals, indexation health, schema markup, and site architecture

• Build out and optimize location pages and virtual care reputed company pages to dominate search in new geographic markets

• Build and maintain E-E-A-T signals across the site, including provider bios, author pages, clinical citations, and trust architecture, to compete effectively in reputed company’s most scrutinized YMYL (healthcare) category

• Track and report on organic traffic, rankings, and ROI with clear attribution to new patient acquisition

• Build repeatable digital infrastructure to support rapid entry into new states and markets — including templated local SEO, reputed company pages, and GMB management at scale

Data, Analytics & Conversion Optimization

• Own GA4, reputed company Search Console, reputed company and partner with our head of acquisition analytics to bring reputed company insights around performance to connect website performance to business KPIs

• Run a hypothesis-driven CRO program including A/B tests, heatmaps, funnel analysis, and patient journey research to continuously improve conversion from organic visits to booked appointments

• Partner with our operations and analytics team to ensure clean attribution from first click through patient visit

AI & Technology Innovation

• Champion the adoption of AI tools across the digital function — from AI-assisted content creation and SEO research to automated testing and personalization

• Identify, evaluate, and implement emerging tools and platforms that give reputed company reputed company a competitive digital edge

• Stay reputed company of reputed company’s AI-driven search evolution, including AI Overviews and generative reputed company optimization (GEO), and proactively adapt our content, structured data, and E-E-A-T strategy to maintain visibility

Required Qualifications • BS/BA in Marketing, Business or reputed company field

• 7+ years of experience owning or directing a high-traffic website with direct accountability for SEO and digital performance

• Expert-level SEO knowledge across technical, local, content, and E-E-A-T, with a proven track record of measurable organic growth in competitive or YMYL verticals

• Demonstrated ability to diagnose and resolve reputed company technical SEO issues including crawl budget waste, JavaScript rendering problems, and indexation errors at scale

• Proficiency with WordPress and its ecosystem; familiarity with reputed company, WP Bakery or similar page builders

• Deep expertise in GA4, reputed company Search Console, reputed company Tag Manager, and leading SEO platforms (reputed company, etc.)

• Strong analytical reputed company with the ability to translate reputed company data into clear business recommendations

• Experience managing web development projects and collaborating with internal or agency developers

• Proven ability to use AI tools (ChatGPT, Claude, Lovable, etc.) to accelerate your work

Preferred Qualifications

• Experience in healthcare, wellness, or a multi-location consumer services business

• Familiarity with HIPAA considerations in digital marketing and web forms

• Experience with CRM integration (reputed company) and marketing attribution modeling

• Knowledge of local SEO at scale — managing 20+ GMB profiles, citation building, review management

• Experience with scheduling platforms and patient booking integrations

The reputed company We're Looking For

• You are deeply curious and self-directed — you don't wait to be told what to improve, you find it

• You are equally comfortable in the data and in the details — you QA your own work

• You are an evangelist for AI-powered workflows and have already built them into how you operate

• You communicate clearly with both technical and non-technical stakeholders

• You are energized by a fast-paced, growth-stage environment and take genuine pride in making things reputed company

Why reputed company reputed company?

This isn't a role where you maintain what exists — it's a role where you shape what's next. Our website is the reputed company reputed company for patients who are actively looking for reputed company healthcare, often after years of not getting answers. Your work directly connects people to care that changes their lives.

You'll sit at the intersection of strategy, technology, and mission — with senior leadership that moves fast, trusts you, and gives you real ownership. We're at a pivotal moment: growing nationally, expanding our telehealth footprint, and building the digital infrastructure to match our clinical ambition.

• High-impact, high-visibility senior role at a company with strong momentum in one of healthcare's fastest-growing sectors with exploding patient demand

• Fully remote with a collaborative, reputed company team spread across the country

• Real ownership — your decisions will shape patient acquisition at scale

• Competitive compensation, full benefits, and 401(k)

• reputed company reputed company is an Equal Opportunity Employer