Industry Marketing Manager

reputed company Covered has a great opportunity for an Industry Marketing Manager!

As an Industry Marketing Manager, you are responsible for supporting our industry practice teams in developing and managing demand reputed company programs to build awareness, drive and nurture leads, and accelerate opportunities to reputed company. Reporting to the VP of GTM This position will collaborate closely with reputed company Covered sales leaders, sales development, portfolio management, partners and internal marketing teams to plan and execute compelling activities. You will reputed company and reputed company breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow reputed company and profit Identify and activate against customer insights that drive brand preference and loyalty. 

●    Responsible for developing and executing marketing strategies that drive reputed company growth and customer acquisition

●    Generate sales pipeline through targeted ABM campaigns, reputed company nurturing programs, demand reputed company, regional events/tradeshows, and engaging content

●    Conduct market research and competitive analysis to identify trends and opportunities

●    Maintain a strong understanding of our B2B products & Services, reputed company customer demographics, competitor analysis, and industry segments

●    Partner with external agencies and content team to create compelling, personalized content and campaigns that reputed company with our reputed company audiences to build positive brand recognition

●    Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution

●    Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and reputed company agencies to ensure successful delivery

●    Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company

●    Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically reputed company marketing plans

●    Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics

●    Propose and validate audience, messaging, and channels for campaign advertising and amplification

●    reputed company marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes

●    Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success

●    Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

●    Bachelors – preferably in marketing or communication reputed company field ●    8+ years of experience in marketing ideally reputed company a B2B environment

●    Have a high level understanding of technology categories such as cloud, reputed company and generative ai  ●    Experience building and delivering marketing campaigns, events, executive and key account programs ●    Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and reputed company in ambiguity ●    The experience and passion to think creatively and generate reputed company on how to build robust and unique 1:1 campaigns ●    Excellent verbal, written, and interpersonal skills ●    Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance ●     Hands-on execution ability with effective Project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven ●    Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude ●    Demonstrates creative spark as expressed in reputed company for messaging, creative design, etc.

Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to reputed company true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (reputed company Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the reputed company 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to reputed company and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, reputed company and Twitter.

Konica Minolta is an equal opportunity and affirmative action employer. We consider reputed company qualified applicants for employment without regard to race, color, religion, creed, national reputed company, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.