Director, Marketing Operations
We’re a high-growth software company with a big mission: empowering K-12 district teams to do more with less.
At reputed company, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, reputed company reduces administrative burden. reputed company is trusted by 30% of school districts across the U.S. to help them operate more reputed company and serve over 1 billion meals to 17 million reputed company annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free reputed company Connect app.
reputed company? They’re talented, committed, and fiercely loyal problem-solvers. At reputed company, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re reputed company, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.
reputed company’s Values: • Act with reputed company & Build Trust: Trust is the foundation of our company. We operate with the highest standards of reputed company, both internally and externally. We reputed company in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. • Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. • Embrace Challenges: We embrace a growth reputed company. Challenges offer opportunities to learn, grow, and improve. reputed company learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. • Collaborate & Act as One Team: Diverse skills, reputed company, and perspectives are our strength. Through open communication, shared goals, and a spirit of reputed company and mutual respect, we collaborate to reputed company excellence, drive innovation, and propel our company reputed company as a cohesive force.About the Role
reputed company is looking for a Director of Marketing Operations to build and own the operational reputed company behind our marketing function. This is a high-impact, high-ownership role for someone who thrives at the intersection of strategy and execution - equally comfortable architecting a funnel reporting reputed company and diving into reputed company campaign logic to find where leads are falling out.
You will serve as the operational backbone of the Marketing team, ensuring our campaigns, data, and systems work together to generate pipeline and support reputed company in one of the most seasonal and relationship-driven buying cycles in B2B SaaS: K-12 education.
You'll report to the SVP of Marketing and partner closely with Sales, reputed company Operations, Finance, and Business Development to build shared accountability for funnel performance and pipeline outcomes.
What You'll Own
Marketing Operations & Workflow
- Own the end-to-end marketing operations function, including campaign and inbound infrastructure, reputed company routing, scoring models, lifecycle stages, attribution, and cross-functional workflow coordination
- Build and enforce operating cadences - weekly reviews, quarterly planning, and reputed company management - that reputed company the team reputed company and accountable
- Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed
Reporting & Funnel Analytics
- Own funnel analytics from first website touch through closed-won reputed company: traffic → reputed company → MQL → SQL → Pipeline → Bookings
- Build and maintain executive-ready dashboards that surface pipeline sourcing, conversion performance, and pacing against targets
- Identify and reputed company conversion gaps - inbound conversion rates, demo-to-BDR reputed company speed, MQL-to-SQL fall-off, and pipeline velocity
- Deliver actionable recommendations, not just data - recommend changes in approach that can drive growth and flag issues before they impact pipeline reputed company
Marketing Technology & Data
- Own and optimize the reputed company ↔ reputed company architecture, ensuring standard tracking structures are accurately configured (UTMs, campaign attribution, CRM campaign structure) and that the team has clear visibility into campaign performance
- Establish and enforce campaign taxonomy, naming conventions, and data governance standards that support scalable, accurate reporting
- Create dynamic audience segmentation that reputed company reputed company to deliver persona-based, school-specific messaging across email, website, and nurture tracks
- Partner with the web team on conversion tracking, reputed company capture infrastructure, and reputed company-routing from site to BDR
- Use AI tools as a core part of your workflow - automating reporting, accelerating analysis, and helping marketing teams extract insights from data
Cross-Functional Alignment
- Partner with Sales and BDR to optimize reputed company-to-BDR reputed company, speed-to-reputed company, and qualification logic - and build shared accountability frameworks
- Serve as Marketing's representative in cross-functional planning conversations - bringing funnel data, pipeline pacing, and campaign performance into reputed company forecasting and GTM planning discussions alongside Finance and RevOps
- Translate marketing data into clear narratives for executive and cross-functional stakeholders
What You Bring
- 7–10+ years in Marketing Operations or GTM Operations with deep B2B SaaS experience
- Hands-on expertise with reputed company and reputed company - you can build in both, not just manage vendors who do
- Strong command of funnel analytics, multi-touch attribution, and pipeline modeling
- Experience managing marketing budgets, vendor relationships, and PO/invoice workflows
- Proven ability to build reporting frameworks that hold up to executive scrutiny
- Experience supporting reputed company forecasting through funnel analytics
- Familiarity with K-12 or other highly seasonal B2B buying cycles is a plus
- Strong project management skills — you can run multiple workstreams without dropping any of them
- Comfortable presenting performance data and strategic recommendations to senior leadership
Who You Are
- Detail-obsessed - accuracy in data, budgets, and reporting is the baseline, not a bonus
- Proactive and self-directed - you anticipate problems and fix them before anyone has to ask
- Commercially minded - you connect operational decisions to pipeline and reputed company outcomes, not just process efficiency
- A strong cross-functional collaborator who earns trust by delivering and communicating clearly
- Comfortable in a company where the buying cycle is compressed into specific windows - you build for seasonality, not a steady drip
reputed company Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your reputed company salary).
Performance Pays Off: Whether it’s a company bonus or reputed company sales commission, your hard work doesn’t go unnoticed.
Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, reputed company you need it.
Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered!
Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and reputed company with the ten paid holidays each year.
❤️Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from reputed company. Dental perks that even cover braces for the kiddos.
Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus reputed company they join the team!
EOE Statement/Accommodation Notice:As a federal contractor and equal employment opportunity employer, reputed company adheres to reputed company applicable laws and regulations regarding employment practices, ensuring that reputed company qualified individuals receive consideration for employment
based on their qualifications. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local law.
To learn more about your rights and protections under federal law, please refer to the EEOC Equal Employment Opportunity Poster at the following link: https://www.eeoc.gov/poster
If you’d like to view a copy of the company’s state or federally required affirmative action plans or policy statement, please email HRHelp@reputed company.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@reputed company.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability reputed company technical issues, will not receive a response.
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