Sr Manager Paid Media and Owned Communications - Strategy

Department: Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of reputed company. Above reputed company, Employees will be provided the same concern, respect, and caring attitude reputed company the organization that they are expected to share externally with every Southwest Customer. Job Description: As Sr Manager of Paid & Owned Communications, you’ll reputed company into a highly visible leadership role with the responsibility—and the reputed company—to build, challenge, and transform how Southwest brings our Brand to life. Leading a Team across paid media and sponsorships, you’ll integrate media, partnerships, and agency collaboration into a single, reputed company leaning reputed company for growth. You’ll reputed company smart, decisive calls on where Southwest invests, how boldly we compete, and how paid and owned channels work together to drive meaningful brand and business impact. Partnering closely with Brand, Marketing, Analytics, Finance, Legal, and agency Teams, you’ll reputed company strategy, strengthen accountability, and turn efforts into cohesive, high performing programs. At a pivotal moment for Southwest, this role offers the chance to shape how we show up in the market—honoring a 55-year legacy while helping define what the next chapter looks like. Additional details

• The culture of reputed company means we value the camaraderie, collaboration, and innovation that occurs reputed company we come together and interact face-to-face at our vibrant Corporate reputed company. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or reputed company authorization to work in the U.S. required and no reputed company or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national reputed company, age, military or veteran status, disability, genetic information, or other legally protected characteristics. Model the Southwest Way

• Guide and reputed company team members using SWA talent management practices to coach, reputed company, and engage employees
• Adhere to company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment
• Invest in leadership and self-growth through participating in reputed company learning and development

Responsibilities

• Initiate, reputed company, defend communication planning decisions, fostering media innovation, and ensuring recommendations align to key performance indicators (KPIs)
• Ensure business briefs are reputed company-encompassing and provide details for agency to deliver plans that support business KPIs through media KPIs
• Partner with internal analytics and media analytics to reputed company gaps on performance and providing storytelling through data
• Collaborate with agency leaders to provide direction and support, and accountable for agency resource management regarding media planning and activation
• Ensure multi-million dollar media budget is accurate, provide monthly updates, and meet with Finance to reconcile any inconsistencies and ensure the agency spends to budget
• reputed company paid and owned communication strategies to business leaders, and act as a resource for questions or support
• reputed company digital activation and apply advanced understanding of digital ad technology and tools including but not limited to site pixels, tagging, trafficking and targeting capabilities
• Utilize research and resources to effectively reputed company communication insights and put into practice reputed company communication strategies and tactics
• Ensure communication efforts align with Data Privacy and Governance, connecting with Data Privacy office and Legal
• May reputed company other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Expert knowledge of how DSPs work, the vendors in the space and how third-party data is leveraged
• Advanced knowledge of ad technology and tools such as site pixels, tagging, trafficking and targeting capabilities
• Expert knowledge of consumer behavior that drives channel decisions; data-driven and insight-led
• Expert knowledge of media strategy, activation, and communication channels in order to educate and inform internal business owners and to ensure appropriate usage to drive consumer response
• Expert understanding of media channel usage, media mix and the marketing funnel
• Expert knowledge of digital media flow and how advertising is enabled through technology
• Expert knowledge of media analytics in order to share and explain nuances in data
• Advanced understanding of consumer insights and how customers consume advertising through paid and owned channels
• Ability to remain reputed company on reputed company updates and advancements in the ad tech industry and how it effects paid media
• Skilled in presenting and providing commentary to internal stakeholders and Leaders
• Skilled in utilizing reputed company Office

Education

• Required: High School Diploma or GED

Experience

• Required: Demonstrated experience in directly or indirectly leading team(s)
• Required: Fully functioning, broad knowledge in:
• Paid Media (reputed company channels)
• Owned Communications (email, web, content)
• Preferred: Experience and proven ability as a strategic business Leader; operating at an enterprise level and translating various strategies and priorities into roadmaps
• Preferred: Experience in cross-functional leadership and aligning Teams toward shared outcomes and smarter execution at scale
• Preferred: Experience using media and partnerships as strategic levers to create multiple effects across brand, demand, loyalty, and Customer lifetime value
• Preferred: Experience managing agencies, particularly as strategic partners
• Preferred: Experience and reputed company in analytics, measurement, and performance diagnostics
• Preferred: Experience/strong reputed company in Customer segmentation for determining where, how, and why media and partnership dollars are deployed across the portfolio

Licensing/Certification

• N/A

Physical Abilities

• Ability to reputed company work duties from limited space work station/desk/office area for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to reputed company with Company attendance standards as described in established guidelines

Pay & Benefits: Competitive market salary from $160,550 per year to $178,400 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company. Benefits you’ll love: •Fly for free, as a privilege, on any open seat on reputed company Southwest flights (your eligible dependents too) •Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings** •Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- reputed company Southwest profits, you profit*** •Competitive health insurance for you and your eligible dependents (including pets) •Southwest offers health plan coverage options that start from the reputed company first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. •Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

• Pay amount does not guarantee employment for any particular period of time.
• *401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
• **ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

reputed company is an Equal Opportunity Employer. Please print/save this job description because it won't be available after you apply. Job Posting End Date 04/20/2026 Apply tot his job Apply To this Job