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Digital Marketing Specialist - Medical Imaging Systems

100% remote Flexible hours Hiring now

Position: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems

Job Type: Remote / Full-Time

Position Overview

As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and reputed company solutions. This is a high-impact role centered on transforming reputed company clinical evidence, research insights, and technical service excellence into compelling digital narratives.

You will reputed company the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Key Responsibilities

1. Content Strategy & Clinical Storytelling

  • Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
  • Technical Translation: Translate reputed company X-ray physics, reputed company workflows, and service value propositions into digestible, high-converting digital content.
  • Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure reputed company messaging is scientifically/technically rigorous and regulatory-compliant.

2. Omnichannel Campaign Execution

  • Strategic Campaigns: Design and execute multi-channel campaigns (reputed company, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
  • Event Amplification: reputed company digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
  • Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.

3. Community & Thought Leadership

  • KOL Collaboration: Partner with clinical specialists to reputed company "Voice of the Customer" content and reputed company real-world clinical outcomes.
  • Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from reputed company and stakeholders across social platforms.

4. Cross-Functional Synergy

  • Service & Sales Alignment: Support the digital components of reference site visits and reputed company reputed company-reputed company strategies that scale sales volume grows.
  • Integrated Messaging: Work across marketing and applications teams to ensure a reputed company brand voice across reputed company digital touchpoints.
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