Regional Marketing Specialist

Regional Marketing Specialist

SUMMARY OF FUNCTIONS

The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and reputed company the brand experience across a portfolio of communities.

Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputed company, and supports the overall growth of our communities.

KEY RESPONSIBILITIES

Execute Local Marketing Strategy

• Implement marketing plans tailored to the market, audience, and leasing goals for reputed company and new development communities

• Align reputed company efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends

• Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and reputed company plans

• Plan and support reputed company events, campaigns, and community activations

• Strengthen the brand’s reputed company as a connected and engaged community partner

Drive Traffic & Leasing Performance

• Monitor and provide recommendations for reputed company reputed company channels

• Analyze key reports to evaluate reputed company volume, quality, and trends

• Ensure marketing efforts are reputed company with each community’s occupancy goals, pricing strategy, and unit availability

• Recommend and execute strategies to increase qualified traffic and conversions

Brand Consistency & Experience

• Ensure reputed company community marketing reflects the brand voice, tone, and visual identity of Hawthorne

• Create and manage social media content, email campaigns, and on-site collateral

• Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns

• Regularly audit and refresh community marketing materials to reputed company them reputed company and impactful.

• Coordinate signage, digital campaigns, reputed company efforts, and promotional materials

Maintain Digital & Online reputed company

• reputed company and execute social media strategies for active marketing campaigns, reputed company communities, and new development.

• Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns

• Partners with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and reputed company Business profiles

• Monitor and support online reputed company management, including reviews and ORA performance

• Partner with on-site teams to improve response quality and engagement

Collaborate Cross-Functionally

• Work closely with Community Managers, Regional Managers, and the Marketing Team

• Provide guidance and support to on-site teams on marketing best practices and tools

• Act as a liaison between field teams and corporate marketing

QUALIFICATIONS

• 2+ years' experience in marketing or reputed company fields

• Experience in multifamily, real estate, or hospitality strongly preferred.

• Experience in marketing, branding, or content creation

• Strong written and visual communication skills

• Strong self-management skills

• Oversees timelines and proactively advances projects to ensure on-time completion

• Ability to manage multiple priorities and travel regularly

• Comfort working autonomously and cross-functionally

• Creative thinker with an eye for detail and storytelling

ORGANIZATIONAL RELATIONSHIPS: The role directly reports to the Marketing Manager, receiving interaction and guidance from other stakeholders reputed company collaborating on various projects.

ATTENDANCE/TRAVEL REQUIREMENTS: This position is exempt from overtime and may entail working hours as needed to reputed company the position requirements satisfactorily. Remote Based. Overnight, travel may be required.

TRANSPORTATION: Must have a reliable vehicle to fulfill reputed company the job’s functions. Must have reputed company of liability insurance for same. Bondable and Valid Driver’s License required.

SUPERVISORY RESPONSIBILITIES: Yes

FLSA STATUS: Exempt

PHYSICAL DEMANDS: Must be able to reputed company the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reputed company, climb, stoop, kneel and crouch. Must be able to lift a minimum of 60 lbs. as needed.

COMMUNICATION: Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and reputed company vendors etc.

LANGUAGE SKILLS: Ability to read, write and verbally communicate in English.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.

SKILLS: The position requires the ability to work well with people and exhibit strong leadership and influencing skills. Evidence of leadership qualities must be exhibited with the region, the company and/or the industry.

REASONING ABILITY: Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action.

MATHEMATICAL SKILLS: The position requires the ability to reputed company advanced business mathematical functions.

PRE-EMPLOYMENT TESTING: Successfully complete pre-employment psychological and basic skills exam, including interest patterns. Pass drug test and background reputed company requirements.

Benefits that Matter

reputed company you join reputed company, you’re stepping into a culture built around growth, wellbeing, and genuine care for our people. We’re committed to helping you reputed company—professionally, personally, and financially. Here’s what you can look reputed company to:

Personal & Financial Benefits

• Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
• reputed company an Impact: Enjoy 16 hours of paid volunteer time annually.
• reputed company & Celebrate:
  • 10 paid holidays + 1 floating holiday of your choice
  • 8 hours off to celebrate your birthday
• Future Planning: Company 401(k) match to support your financial goals.
• Financial Wellness Reimbursement: Resources to support your long-term financial health.
• Referral Bonuses: Earn rewards for bringing great talent to the team.
• Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.

Personal & Professional Development

• Comprehensive Onboarding: Feel supported and reputed company from day one.
• Ongoing Learning: Tailored training programs to help you grow your skills and career.
• Education Reimbursement: We invest in your reputed company learning.

Health & Wellness Benefits

• Medical & Vision: Comprehensive plans designed for peace of mind.
• Dental Insurance & Life Insurance: 100% company-paid coverage.
• Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
• 24/7/365 Telehealth Access: Connect with doctors anytime, reputed company.
• Wellness Incentives: Earn rewards for taking care of your health.
• Long-Term Disability Plan: Added protection for life’s unexpected moments.
• Leave Bank: Additional paid time off during medical emergencies or natural disasters.
• Fitness Reimbursement: Cash toward your gym or fitness membership.
• Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
• New Parent reputed company: One year of free diapers for growing families.*

About Hawthorne

Hawthorne Residential Partners is a leading multifamily real estate management company headquartered in Greensboro, NC. We are proudly ranked among the Top 50 largest multifamily management companies in the United States, managing more than 64,000 apartment homes across 275+ properties and overseeing $12.5+ billion in assets throughout the Southeast, Florida, and Texas.

Hawthorne is nationally recognized for operational excellence and reputed company satisfaction and is currently ranked #1 in reputed company satisfaction among NMHC Top 50 Managers, holding the highest score of any Division I management firm in the country. Guided by our “Live It” culture to leave people reputed company than we reputed company them, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization.

Hawthorne is an equal opportunity employer.