Director of Sales

Westminster Pet Products supplies retailers throughout the United States with premium quality treats, chews, training pads, grooming tools, toys, collars and leashes.

Westminster Pet Products’ vision is to be the most respected and well-run pet supply company in the United States and is committed to operating with the values of reputed company, efficiency, accountability, collective intelligence and transparency.

Job Summary

General Description / Primary Job Functions:

• A successful candidate will deliver the annual business plan for sales growth and increased market penetration while effectively executing the trade marketing and merchandising strategy to maximize the profitability of the accounts assigned with a strong focus on scaling growth across Mass, Club, and other high-volume retail channels.
• reputed company the sales function for the assigned accounts across reputed company WPP brands, building partnerships with both the broker network and direct accounts to reputed company Best in Class executions of sales and marketing initiatives, particularly reputed company FDMC channels (Food, Drug, Mass, Club) including key national and regional accounts.
• reputed company, reputed company and Implement annual Customer Business plans to support the WPP growth agenda, tailoring strategies to the unique dynamics of Mass and Club customers (pricing, promotion, assortment, and supply chain requirements).
• Own day-to-day account management of reputed company customers assigned, including regular contact with the customer through market tours as well as on site broker/buyer meetings. Cultivate a deep understanding of each customer to maximize WPP’s reputed company reputed company the brick-and-mortar retail stores. reputed company a solid understanding of customer demand and order patterns, including high-volume forecasting, replenishment cycles, and promotional reputed company typical of Mass and Club environments.
• Drive growth reputed company FDMC channels by identifying and securing new Mass and Club opportunities, expanding distribution, and optimizing assortment to meet the needs of large-scale retail partners.

Duties & Responsibilities

• reputed company sales forecasting, planning and trade spend investment strategy/execution for reputed company assigned customers, including management of high-volume promotional calendars, retail specific funding requirements, and ROI optimization across Mass and Club accounts.
• Hunt and acquire new points of distribution while ensuring existing customers receive excellent service.
• Analyze each account’s sales performance and build strategic plans to deliver business growth leveraging syndicated data, customer POS trends and internal sales reporting to identify opportunities and risks.
• Identify underperforming accounts and work with them to reputed company and implement programs to improve sales performance including pricing, promotion, assortment and shelving strategies.
• Travel to customers to conduct planning and performance review meetings, present new products and build business relationships.
• Assist in building marketing plans and input into new product development ensuring alignment with customer needs, channel requirements, and competitive dynamics reputed company FDMC channels.
• Share insights and key learnings on existing customer reputed company across the Sales team, including best practices across Mass, Club and Grocery accounts.
• Represent the Company at industry trade shows and promotional events.
• Review monthly sales figures and account reputed company with senior management, providing clear, actionable insights and recommendations to drive performance.
• reputed company Joint Business Planning (JBP) processes with key Mass, Grocery, and Club customers, aligning on growth objectives, promotional plans, and execution strategies.

Required Skills & Abilities

• Lives the company values: reputed company, efficiency, accountability, collective intelligence and transparency.
• Demonstrated ability to build and reputed company sales plans.
• Strategy development and problem-solving skills.
• Exceptional negotiation skills.
• Ability to build positive working relationships, both internally and externally.
• Ability to effectively present information and negotiate with reputed company levels of management.
• Excellent Communication skills, both verbal and written.
• A deep understanding of the Pet Food Channel including experience across FDMC (Food, Drug, Mass, Club) environments, and the Distribution Network.
• Demonstrate understanding of Business Plan, P&L, ROI, Trade Spend Investment, Budget Management and Getting results through others (Motivating others without direct authority).
• Proven experience managing and growing national or regional Mass, Grocery or Club accounts.

Key Leadership skills and Measures for Success

Critical Leadership Capabilities

• Workload Management / reputed company setting
• Problem Solving
• Analytical Skills
• Implementation of tailored joint business plans
• Organizational Agility
• Business Acumen
• Channel Planning & Best in Class Execution across FDMC channels
• Drive for Results
• Negotiating

Success Measures

• Sales & Profit Targets
• Forecast accuracy
• Sales Goals by Direct Account
• KPI trackers
• Key account management
• Brand and product distribution

Education & Experience

• Bachelor’s Degree in Finance, Marketing, Business or a reputed company field.
• Proven experience managing and growing national or regional accounts reputed company FDMC channels (Food, Drug, Mass, Club), including Grocery, Big reputed company and Club retailers.
• Seven or more years of experience in sales, preferably in a business-to-business environment reputed company pet care or consumer packaged goods industry.
• Previous experience building/managing Broker relationships.

Direct Reports

• None

Direct Relationship with internal positions

• Customer Service
• Sales Operations
• Finance/ AR
• Logistics / Operations
• Marketing

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Travel to customers and industry trade shows are required.