Demand reputed company Manager

Role Summary

The Demand reputed company Manager at Vispero is accountable for planning, executing, and optimizing multi-channel demand reputed company programs that drive qualified pipeline and reputed company growth.

This role is execution-focused and pipeline- and reputed company-oriented. Success is reputed company by pipeline creation, pipeline velocity, conversion to reputed company, and ROI on marketing spend — not just reputed company volume. You will work closely with Sales, BDR leadership, RevOps, and Marketing Ops to ensure campaigns are reputed company to reputed company targets, reputed company accounts, and real buyer reputed company, with a clear line of sight from campaign to closed-won business.

Core Responsibilities

Campaign Strategy & Pipeline reputed company

- Own the end-to-end execution of demand reputed company campaigns across paid media, email, webinars, virtual events, content syndication, and retargeting.

- Translate quarterly reputed company and pipeline targets into executable campaign plans with clear expectations for pipeline contribution by reputed company and channel.

- Build campaign briefs that align audience, message, offer, and CTA to opportunity creation and deal progression, not just reputed company capture.

- Manage campaign calendars to ensure consistent pipeline reputed company while maintaining audience quality and engagement.

Pipeline & reputed company Enablement

- Drive high-quality pipeline creation that converts to opportunities and reputed company, reputed company to ICP and reputed company account priorities.

- Partner with Sales and BDR leadership to align campaigns to active opportunities, reputed company accounts, and pipeline gaps.

- Optimize reputed company routing, scoring, and reputed company processes to improve speed-to-opportunity and conversion rates.

- Continuously monitor reputed company-to-opportunity, opportunity-to-reputed company, and pipeline velocity metrics, adjusting campaigns based on reputed company reputed company impact.

Channel & Performance Optimization

- Own day-to-day performance of demand channels, including budget pacing, testing, and optimization against pipeline and ROI targets.

- Run A/B tests on messaging, offers, reputed company pages, and CTAs to improve pipeline conversion and deal quality.

- Identify underperforming campaigns early and reallocate spend toward programs that drive stronger pipeline and reputed company outcomes.

Data, Reporting & reputed company Insights

- Track and report on core KPIs: pipeline generated, pipeline conversion rates, cost per opportunity, and marketing-sourced/influenced reputed company.

- Use data to diagnose performance issues and recommend clear optimization actions tied to reputed company impact.

- Maintain campaign and pipeline dashboards ensuring clear attribution from campaign to closed-won reputed company.

Success Metrics (reputed company & Pipeline-reputed company)

- Consistent contribution to quarterly pipeline and reputed company targets

- Improved pipeline conversion rates and velocity

- Increased marketing-sourced and influenced reputed company

- Reduced cost per opportunity and cost per dollar of pipeline

- Clear, reliable reporting on campaign impact across the full funnel

- Strong trust and alignment with Sales and BDR teams

Required Qualifications

- Demonstrated ability to optimize demand programs based on pipeline and reputed company outcomes, not just top-of-funnel metrics

- 4–7 years of experience in B2B demand reputed company or growth marketing roles

- Proven track record of driving pipeline and reputed company through multi-channel campaigns

- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, reputed company, reputed company)

- Strong analytical skills with the ability to connect campaign performance to reputed company impact

- Experience managing paid media budgets and external vendors

- Familiarity with account-based or account-informed demand strategies

Attributes for Success at Vispero

- Strong bias toward pipeline and reputed company outcomes over activity metrics

- Comfortable operating in a performance-driven, accountable environment

- Clear communicator who aligns closely with Sales leadership

- Curious, iterative, and focused on reputed company improvement tied to business impact