HealthCentral - Creative Strategist

HealthCentral

Location: NYC-based or Remote

Type: This role is a 3-month contract position, with potential to convert to a full-time role based on performance and business needs

About HealthCentral

HealthCentral is a health experience company at the intersection of media, community, and culture. We translate clinical expertise into human understanding, pairing trusted medical insight with lived experience to create content, connections, and experiences that resonate in the real world.

What this role is

This is a strategy role for someone who writes. And a writing role for someone obsessed with culture, community, and the kind of creative that moves people.

You’ll shape how we show up across everything. Brands, products, partnerships, and experiences.

You know how to take an insight and turn it into a point of view. Then turn that point of view into language, ideas, and executions that land.

What you’ll do

• Lead the development of brand ideas from insight to execution
• Translate strategy into narratives and concepts that scale across channels
• Create work that holds up in a deck and in the real world
• Define and evolve how we show up all touchpoints that shape perception
• Work cross-functionally to push ideas further
• Turn cultural signals into original thinking and ways in that resonate
• Elevates the bar when it comes to what good looks and feels like

What you’re good at

• Writing that feels human, sharp, and intentional
• Building big ideas and carrying them through to execution
• Connecting dots others don’t see, then articulating why it matters
• Presenting work in a way that sells, not just explains it
• Knowing when to go bigger and when to simplify
• Having a clear point of view and defending it
• Balancing speed with taste

You might be a good fit if

• You’ve worked in brand, creative, or agency environments
• You’re as comfortable leading the thinking as you are making it real
• You rewrite things 10 times because you know it can be better
• You think the execution matters as much as strategy
• You think in ideas, not just deliverables
• You care about the work more than the process

Bonus if

• You think beyond screen into spaces, experiences, and participation
• You’ve helped build brands that live in culture, not just marketing
• You’re entrepreneurial, a little obsessive, and not afraid of ideas that feel different