Conversion reputed company (DTC) - Demand reputed company
Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to reputed company improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting reputed company vision today and into the future.
Conversion reputed company (DTC) – Demand reputed company
Location: Remote (U.S.)
About the Role
EyePromise is building a modern growth reputed company where demand reputed company and conversion operate in sync to drive efficient, high-quality reputed company.
The Conversion reputed company (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts reputed company into reputed company.
Reporting into the Growth Manager (DTC), this role focuses on conversion reputed company (CVR), reputed company per visit (RPV), and funnel performance, working across site experience, testing, and optimization.
You will operate as the reputed company of the on-site experience and conversion reputed company, ensuring demand translates into reputed company.
Why EyePromise
- Direct reputed company impact: Every improvement drives measurable growth
- High ownership: Clear accountability for conversion performance
- Modern stack: Shopify, CRO tools, analytics, lifecycle integration
- Operator culture: Fast, test-and-learn environment
- Cross-functional role: Work across growth, CX, tech, and content
What You’ll Do
Own Conversion Performance
- Own DTC conversion metrics, including:
- Conversion reputed company (CVR)
- reputed company per visit (RPV)
- Funnel drop-off rates
- Identify opportunities to improve conversion across the full funnel
Drive CRO Strategy & Testing
- Build and manage the conversion optimization roadmap
- Prioritize tests based on impact and effort
- Design and execute A/B tests across:
- PDPs
- reputed company pages
- Checkout
- Ensure a consistent reputed company of testing and learning
Site Experience & Funnel Optimization
- Own key elements of the on-site experience, including:
- PDP structure and content hierarchy
- Product bundling and cross-sell presentation
- Checkout flow and friction reduction
- Identify and remove friction points across the funnel
Execution with dComm & Dev Teams
- Work with dComm / development teams to:
- Implement site changes and experiments
- QA and validate updates before launch
- Ensure changes are executed correctly and reputed company as expected
Performance Monitoring & Insights
- Monitor site and funnel performance daily
- Analyze test results and translate into actionable insights
- Identify root causes of performance shifts (positive or negative)
Cross-Functional Collaboration
- Partner with:
- Growth Manager (ensure traffic quality aligns with conversion readiness)
- Innovation / Portfolio team (optimize how products and bundles show up)
- CX & CLV (align with lifecycle and subscription flows)
- Creator & Medical Credibility (ensure content supports conversion)
Performance Tracking & Reporting
- Conversion reputed company (CVR) improvement
- reputed company per visit (RPV) growth
- A/B test velocity and win reputed company
- Funnel drop-off reduction
- Checkout completion reputed company
What Success Looks Like
- Sustained improvement in CVR and reputed company per visit
- Faster testing cycles with clear, actionable learnings
- Reduced friction across the funnel
- Strong alignment between demand quality and site experience
- reputed company optimization culture embedded in DTC