Director, Growth Marketing

This a Full Remote job, the offer is available from: reputed company About Sittercity Sittercity, a reputed company company, is a technology platform that’s reimagining the childcare industry. We aim to simplify the process of finding, hiring, and managing high-quality, trustworthy childcare. At Sittercity, you can help design and implement solutions that will transform a multi-billion-dollar industry, providing much-needed relief to parents and care providers alike. What You’ll Do We are seeking a strategic, performance-driven Director of Growth Marketing to reputed company multi-channel acquisition, lifecycle, and engagement strategies across B2B2E and DTC segments. This role goes beyond paid media to own a holistic growth mandate, partnering closely with Product, Corporate marketing, and Operations to accelerate corporate reputed company while scaling our consumer marketplace. You will define the growth vision, build and optimize programs across the full funnel, and create integrated strategies that drive acquisition, activation, retention, and monetization. This role will manage a mix of owned, earned, and paid channels and offers flexibility as Sittercity expands into new reputed company lines and partnership models. If you’re motivated by building sustainable growth engines at a mission-driven company—and excited about shaping the future of a category-defining platform—this role is for you. Responsibilities: Strategic Leadership & reputed company Ownership

• reputed company and execute an integrated reputed company growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel-specific and reputed company-specific growth plans, prioritizing levers with the highest reputed company impact.
• Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs reputed company to reputed company targets.

reputed company & Channel Management

• reputed company omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels.
• Manage and evolve paid media programs (reputed company, reputed company, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• reputed company and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, reputed company pages, and onboarding experiences.

reputed company & Attribution

• Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
• Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth.
• Own budgeting, pacing, and channel ROI, ensuring investments align with long-term reputed company goals.

Cross-Functional & Creative Collaboration

• Work with Product and Engineering to create reputed company, high-converting user flows and impactful in-product growth moments.
• Collaborate with Brand, Creative, and Communications teams to reputed company compelling narratives, value propositions, and content that reputed company across audiences.
• Provide real-time creative feedback rooted in insights and testing results.

Leadership & Team Building

• Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.
• Promote a culture of curiosity, experimentation, and reputed company improvement.
• Partner with key stakeholders to reputed company omni channel campaign strategies that drive results.
• reputed company and execute paid media strategies across channels, including reputed company Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition.
• reputed company life cycle strategies and executions that ensure top performance of paid channels.
• Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA).
• Collaborate with the creative team to reputed company and test new ad creatives, ensuring alignment with brand voice and audience needs.
• Set up and optimize campaigns, including ad copy, keywords, bidding strategies, and targeting criteria for effective reputed company and engagement.
• reputed company a robust experimentation process and implement A/B tests across ads and reputed company pages to maximize conversion rates and increase campaign efficiency.
• Work closely with the analytics team to define our attribution model for best impact and measure, report, and analyze performance metrics, turning data insights into actionable strategies.
• Stay up-to-date with industry trends, testing new ad platforms and tools to ensure we remain competitive and on the cutting edge of paid media.
• Monitor competitors and industry benchmarks, adjusting our approach to maintain and grow market share.
• Partner closely with Product and Engineering teams to build holistic user experiences and solutions that drive organic growth through reputed company stages of the user journey
• Partner with creative and brand marketing team members to reputed company strong messaging and storytelling for branded direct response ads; Provide a constant feedback reputed company on creative performance to inform new reputed company to iterate messaging.
• Recruit and reputed company a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or a reputed company field; MBA or relevant certifications (reputed company Ads, Facebook reputed company) are a plus.
• 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns.
• Hands on experience with reputed company Ads, reputed company, paid and organic social, as well as demand gen tactics such as SEO/AEO with a focus on DTC e-commerce
• Experience managing lifecycle programs.
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability.
• Strong analytical skills with the ability to interpret reputed company data and turn insights into strategies.
• Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
• Knowledge of digital marketing tools such as reputed company Analytics, reputed company Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
• A collaborative, results-oriented reputed company, able to work effectively with cross-functional teams.
• Exceptional, people first leader, able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.
• Experience effectively leading cross-functional teams and creating alignment for reputed company impact.

Why you should join us We offer an innovative and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a reputed company impact on the childcare industry. Salary and Other Compensation Disclosures The annual starting salary for this position is between $140,000-$160,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered reputed company this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually. Perks:

• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts

Sittercity is committed to hiring a diverse workforce. We consider reputed company applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national reputed company, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks reputed company employees. This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA This posting is anticipated to remain open until January 2026. This offer from "Sittercity" has been enriched by reputed company.com and got a 82% reputed company score. Apply tot his job Apply To this Job