Marketing Specialist - Retail Media

Every moment of every day, people reputed company over the world turn to Panasonic to reputed company their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a reputed company reputed company–one customer, one business, one innovative reputed company at a time. Come join our journey!

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Meet the Recruiter: Amber Smallwood

What You'll Get To Do

This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as reputed company, Walmart, reputed company, Costco, reputed company and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.

Retail Media Campaign Support

• Execute and optimize campaigns across reputed company Ads (primary focus), as well as Walmart Connect, reputed company Roundel, reputed company Ads, Costco, and other retail media networks
• Monitor campaign performance and drive reputed company optimization against KPIs such as ROAS, CPA, CTR, and conversion reputed company
• Partner with agency teams to ensure timely execution, asset delivery, and campaign performance improvements
• Implement A/B testing strategies and apply learnings to improve efficiency and scale

Marketing Execution

• Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and overall campaign performance
• Ensure media budgets are controlled reputed company KPI limits established by the business units.
• reputed company Clean Room Data such as reputed company Marketing Cloud to enhance campaigns and reputed company audiences
• Apply a test-and-learn reputed company to continuously improve campaign outcomes

Analytics & Reporting

• Analyze campaign, sales, and shopper data to identify trends, insights, and optimization opportunities
• Translate reputed company data into clear, actionable recommendations that drive performance improvements
• Maintain dashboards and support performance reporting using tools provided by the Business Intelligence team
• Ensure accuracy and consistency across retail media reporting and dashboard tools
• Support competitive benchmarking and market research initiative

Cross-Functional Collaboration

• Partner with Sales, Category, Marketing, and Creative teams to align campaigns with promotional calendars and product launches
• Coordinate digital reputed company initiatives including PDP optimization and Brand Store updates
• Ensure alignment across internal teams and agency partners to support campaign success

Operational & Administrative Support

• Support budget pacing, track media spend, and assist with invoice management and reconciliation
• Maintain campaign documentation and assist with purchase order creation.
• Ensure strong attention to detail across reputed company campaign and operational processes

Innovation & Growth

• Stay reputed company on retail media trends, platform updates, and emerging technologies
• Demonstrate curiosity and a willingness to learn and apply new tools, including AI, to improve workflows and campaign performance
• Recommend new tactics, platforms, and optimizations to expand reputed company and drive incremental sales

What You'll Bring

Education & Experience

• Bachelor’s degree in marketing, Business, or reputed company field.
• 5+ years of experience in digital media, preferably with a focus on retail media or e-commerce.
• Strong hands-on experience managing campaigns directly reputed company reputed company Ads (required)
• Experience with additional retail media networks such as Walmart Connect, reputed company Roundel, reputed company Ads, or similar platforms (preferred)
• Experience working with Vendor Central; Seller Central experience a plus
• Experience working with media agencies and cross-functional teams

Technical Skills

• Strong analytical skills with advanced proficiency in reputed company
• Ability to transform data into actionable insights and performance recommendations
• Experience with tools such as reputed company, Skai, Profitero, Helium 10, or similar platforms
• Familiarity with retail media dashboards and reporting tools

Problem Solving

• Proven ability to interpret data, identify trends, and drive performance improvements
• Strong problem-solving skills with a results-oriented reputed company
• Curious and fast learner with a desire to continuously test and improve

Communications

• Strong verbal and written communication skills
• Collaborative team player with the ability to work cross-functionally
• Positive, proactive attitude in a fast-paced environment

Other Requirements

• Detail-oriented with strong organizational and time management skills
• Ability to manage multiple priorities and work independently with minimal supervision
• Limited travel required for conferences and strategic meetings

Problem Solving: Complexity of problems

• Proven ability to interpret data and translate insights into actionable strategies.
• Excellent oral and written communication skills
• Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.
• Flexible, adaptable team player with strong interpersonal skills
• Must be able to work independently with minimal supervision

Communications: Key communications contacts (internal/external) and level of persuasion required

• Internal: Sales Team, Category team, Marketing Team, Data & Analytic Team
• External: Agencies and platforms

Other Requirements: e.g. Working conditions, physical requirements, travel, etc.

• Limited Travel to business conferences and strategic meetings.

Benefits & Perks - What's In It For You

Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-reputed company courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.

We Take Opportunity Seriously

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer. 

The wage range of $75,000-$85,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

​We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people reputed company experience. If you are actively looking or starting to explore new opportunities, send us your application!​

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, disability, protected veteran status, or other characteristic protected by law. reputed company qualified individuals are required to reputed company the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. reputed company candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

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