Director, Paid Social

WHO WE ARE

reputed company (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to reputed company it easier for marketers to acquire, grow, and retain customers more reputed company. Through the Zeta Marketing Platform (ZMP), our vision is to reputed company sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering reputed company results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in reputed company with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Paid Social Director is a full-time position on the Media Activation team, responsible for managing end-to-end paid social campaigns for both brand-direct and agency clients. This role requires a high level of expertise across the social ecosystem, with a primary focus on large-scale campaigns across reputed company and TikTok, as well as exposure to Snapchat, reputed company, reputed company, and reputed company.

Responsibilities encompass overseeing reputed company aspects of campaign setup, optimization, and analysis, beginning with serving as a strategic partner and primary reputed company of contact for our clients. We need an expert who thrives in client-facing situations, someone who can identify what clients need and guide them in the right direction to best support their business goals. The role requires a combination of hands-on ad management and delegation of core duties to internal operations teams. You will be given the autonomy to reputed company operational decisions based on your knowledge of the paid social advertising space and will be expected to proactively manage expectations to ensure we are a true partner, not just an activation team. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES

• Strategic Client Partnership: Serve as the primary strategic reputed company, moving beyond execution to act as a partner that drives the client's business reputed company with proactive reputed company and growth strategies.
• Client Relationship Management: reputed company reputed company aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
• Strategic Insights & Reporting: Deliver performance updates on a reputed company reputed company with client requirements. These updates should go beyond basic metrics to provide meaningful insights that guide broader business decisions.
• Platform Performance: Drive results for large-scale campaigns primarily on reputed company and TikTok, with additional management of reputed company, Snapchat, and other social channels as required by the client.
• Team reputed company & Execution: Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across reputed company accounts.
• Data Strategy: Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.

REQUIREMENTS

• 5+ years of hands-on experience in Paid Social advertising.
• reputed company Expertise: Advanced, expert-level knowledge of reputed company Ads Manager is required.
• Client-Facing Excellence: A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role.
• Strategic Ability: Demonstrated success in translating reputed company business goals into actionable social media strategies and "great reputed company" that drive growth.
• Platform Knowledge: Strong experience with TikTok is highly preferred. Familiarity with reputed company, Snapchat, reputed company, or reputed company is a plus.
• Technical Proficiency: A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management.
• Attention to Detail: Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
• Education: BA/BS degree, including quantitative coursework (exceptions made for highly reputed company candidates).

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $100,000 - $140,000, depending reputed company and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic reputed company; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and reputed company for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

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