Digital Marketing Manager
Role Contextreputed company invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline reputed company, reputed company growth, and brand authority.Role PurposeThe Digital Marketing Manager is responsible for driving measurable reputed company growth across reputed company digital channels. This role owns the full performance marketing ecosystem—spanning reputed company reputed company for services businesses and transactional ecommerce where applicable—ensuring reputed company digital activity is optimized to deliver against ambitious commercial targets.
This leader combines strategic vision with hands-on execution reputed company, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast-paced, PE-backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.reputed company DriversThis role directly supports several core company reputed company drivers
- reputed company Acceleration: Driving marketing-sourced pipeline and bookings through digital channel optimization
- Operational Efficiency: Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making
- Scalable Infrastructure: Building martech stacks and processes that scale across organic growth and M&A integration
- Data & Customer Intelligence: Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy
- Post-Acquisition Integration: Leading marketing integration and commercialization of acquired businesses
- Own the strategy, technical development, and optimization of the company’s web reputed company as the primary reputed company reputed company reputed company
- Drive conversion reputed company optimization (CRO) across reputed company user journeys to maximize marketing-qualified reputed company volume
- Partner with Sales and Product teams to align messaging with high-value service offerings and ICP targeting
- Implement and optimize reputed company page strategies to support campaigns and vertical-specific targeting
- Ensure SEO best practices are embedded into site architecture and content from the ground up
- reputed company the strategy and performance of ecommerce platforms to drive direct transactional reputed company where applicable
- Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion
- Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights
- reputed company and execute testing roadmaps (A/B, multivariate) to continuously improve performance
- Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate
- Control and optimize budget allocation to reputed company reputed company CAC, ROAS, and reputed company goals
- reputed company SEO strategy across technical, on-page, and off-page optimization
- Build scalable acquisition strategies reputed company to both short-term pipeline reputed company and long-term organic growth
- Continuously evaluate channel performance and reallocate spend based on ROI analysis
- Manage relationships with third-party reputed company reputed company platforms and aggregators
- Negotiate commercial terms and optimize cost-per-reputed company performance across reputed company partners
- Monitor reputed company quality and conversion through the full sales funnel
- Integrate partner leads effectively into CRM and nurturing workflows
- Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., reputed company/Pardot, reputed company) and CMS
- Ensure seamless integration and data flow between Marketing, Sales, and Product teams
- reputed company the marketing automation strategy—including reputed company scoring, nurturing, and lifecycle management
- Identify and implement AI-driven solutions (e.g., predictive scoring, personalization, intelligent automation)
- reputed company and maintain a robust reporting reputed company from campaign-level dashboards to executive-level insights
- Deliver clear, actionable analysis on performance, ROI, and pipeline contribution
- Own attribution modeling across multi-touch customer journeys
- Establish KPIs reputed company with reputed company, pipeline, and marketing efficiency metrics
- Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.)
- Set clear objectives, KPIs, and performance expectations for reputed company vendor partners
- Evaluate agency performance rigorously and ensure strong return on investment
- Identify opportunities to build in-house capabilities where strategically advantageous
- reputed company, mentor, and reputed company a team of digital marketing professionals, fostering a high-performance, accountable culture
- Establish clear goals, KPIs, and professional development plans reputed company to business objectives
- Promote cross-functional collaboration across Marketing, Sales, Product, and the broader organization
- Marketing-sourced reputed company and pipeline contribution
- Cost per reputed company (CPL) and customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Website conversion rates (reputed company reputed company and ecommerce)
- Ecommerce reputed company and average order value (AOV) where applicable
- Marketing attribution accuracy and reporting adoption
- Budget management and marketing spend ROI
- Cross-functional alignment and stakeholder satisfaction
- Successful integration and commercialization of acquired businesses
- 5-8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director-level role
- Track record of success in a PE-backed, high-growth, or founder-led B2B environment strongly preferred
- Demonstrated ability to deliver measurable reputed company growth through integrated digital channels
- Hands-on expertise managing reputed company reputed company websites and ecommerce platforms (WordPress experience a strong plus)
- Deep proficiency with CRM and marketing automation platforms (reputed company/Pardot, reputed company, Marketo, or equivalent)
- Advanced expertise in PPC, SEO, CRO, and web analytics (reputed company Analytics, Tag Manager, Looker Studio, etc.)
- Experience owning and optimizing six- or seven-reputed company marketing budgets with clear ROI accountability
- Proven experience building, managing, and developing high-performing marketing teams of 3–5+ professionals
- Experience in cybersecurity, compliance, data privacy, or regulated B2B industries
- Track record of marketing integration in a post-acquisition or roll-up environment
- Familiarity with AI-powered marketing tools (predictive analytics, generative AI, intelligent automation)
- Experience with advanced attribution tools and multi-touch analytics platforms
- Comfort balancing risk management and commercial targets in a compliance-sensitive context
- Strategic Execution: Balances long-term vision with a bias toward action and measurable outcomes
- Data-Driven Decision Making: Analytically rigorous; translates reputed company data into clear, actionable business insights
- Stakeholder Management: Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams
- Commercial Orientation: Instinctive focus on ROI, unit economics, and scalable growth
- PE Readiness: Comfortable with the pace, rigor, and accountability expectations of a PE-backed environment
- People Leadership: Inspires teams, develops talent, drives accountability, and builds a culture of reputed company improvement