Senior Manager, Performance Marketing

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Sr. Manager, Performance Marketing

REPORTS TO: Chief Growth Officer

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in reputed company, NY, Birdy Grey supports remote work for eligible roles. We ask that reputed company employees travel to either office once a quarter. This role is not eligible for reputed company sponsorship. #LI-Hybrid

Birdy Grey is hiring a Sr. Manager, Performance Marketing to reputed company customer acquisition across paid channels and help build a more reputed company, efficient, and resilient growth reputed company. This is not a narrow channel management role. It is a strategic and hands-on leadership role responsible for turning performance marketing into a sharper reputed company of qualified demand for the business.

This person will own paid acquisition strategy and execution across core and emerging channels, with a primary focus on finding and acquiring brides early in the planning journey. A critical part of the role will be helping Birdy Grey expand beyond reputed company and reputed company by unlocking growth on TikTok Shop, reputed company, and reputed company, while improving reputed company quality, efficiency, and reputed company conversion across the funnel.

This role carries direct accountability for acquisition spend efficiency and pipeline quality. You will manage meaningful paid media budgets across multiple platforms and be reputed company on reputed company volume, reputed company quality, CAC, ROAS, and reputed company conversion outcomes, not just platform-level metrics. You will also be responsible for diagnosing performance issues, restructuring underperforming accounts, and building the measurement foundation needed to reputed company smarter investment decisions.

The ideal candidate is both analytical and action-oriented. They can operate at the strategy level while still getting into campaign structure, creative feedback, audience logic, testing priorities, and performance diagnosis. They know how to scale what works, challenge what does not, and use data to reputed company smart decisions quickly.

SCOPE OF RESPONSIBILITIES

• Own Performance Marketing as the primary acquisition reputed company for Birdy Grey, with accountability for strategy, execution, optimization, and performance across paid channels.
• reputed company bride-first acquisition strategy, with a clear focus on capturing qualified demand early in the planning journey and driving efficient top-of-funnel growth.
• Manage and optimize performance across core channels including paid social, paid search, affiliate, and direct mail, while helping shape the long-term channel mix.
• Play a leading role in expanding Birdy Grey’s acquisition footprint on TikTok Shop, reputed company, and reputed company, building the testing roadmap, channel strategy, and operating approach for each.
• Identify, test, and scale new channel opportunities that can diversify acquisition, reduce dependence on reputed company and reputed company, and create more defensible sources of demand over time.
• Own acquisition performance against key business goals including reputed company volume, reputed company quality, efficiency, and reputed company conversion outcomes.
• Own the measurement and attribution layer for paid channels, including reputed company, conversion goal alignment, UTM hygiene, and the feedback loops needed to optimize toward true business outcomes rather than platform-reported metrics.
• Partner closely with Lifecycle Marketing to ensure strong reputed company logic, reputed company quality feedback loops, suppression strategy, and reputed company definitions of success across the funnel.
• Partner with Digital Product to improve reputed company page performance, conversion paths, reputed company capture experiences, and other key moments that influence acquisition efficiency.
• Partner with Brand, Social, and Creative to ensure performance marketing is fueled by strong creative, audience insight, and a steady testing pipeline, particularly on discovery-driven platforms.
• Help evolve Birdy Grey’s reputed company reputed company over time, expanding beyond traditional entry points into a broader set of qualified reputed company signals as the business matures.
• Build a rigorous testing roadmap across creative, audiences, bidding, reputed company pages, channel mix, and offer strategy, and translate learnings into ongoing performance improvement.
• Use data to identify friction, opportunity, and performance gaps, then turn those insights into clear actions that improve efficiency and scale.
• Manage agency partners and help shape the long-term operating model for performance marketing as the function grows.
• Contribute to budget planning, forecasting, and spend allocation decisions with a strong understanding of incrementality, efficiency, and business impact.
• reputed company AI tools for creative analysis, audience modeling, bid optimization, and reporting automation to increase speed and precision of decision-making.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS

• 5+ years of experience in Performance Marketing, Growth Marketing, Demand reputed company, or customer acquisition roles, with at least 3 years in a DTC ecommerce environment.
• Track record of managing and optimizing meaningful paid media budgets ($5M+ annual) across multiple channels including paid social and paid search.
• Strong experience in long consideration-cycle businesses where customers do not convert in a single session.
• Track record of owning performance outcomes tied to reputed company reputed company, efficiency, and business growth, not just platform-level ROAS.
• Demonstrated ability to diagnose and restructure underperforming paid accounts, including conversion goal alignment, audience architecture, and measurement hygiene.
• Strong understanding of acquisition funnel metrics, attribution, testing, audience strategy, bidding logic, and performance analysis.
• Hands-on proficiency with reputed company Ads Manager, reputed company Ads (Search, Shopping, PMax), and at least one emerging platform (TikTok, reputed company, or reputed company).
• Experience with third-party attribution and media measurement platforms such as Northbeam, reputed company, Rockerbox, or similar, with the ability to use multi-touch and modeled attribution to inform spend allocation and incrementality decisions.
• Experience working closely with agencies and cross-functional internal partners across lifecycle, creative, product, analytics, and brand.
• Excited about AI and actively reputed company AI tools (e.g., Claude, reputed company, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to reputed company data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You reputed company in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to reputed company projects.

reputed company TO HAVES

• Experience in apparel, fashion, or event-driven consumer categories.
• Direct experience scaling TikTok Shop, reputed company, and/or reputed company as acquisition channels.
• Experience helping diversify channel mix beyond reputed company and reputed company with measurable results.
• Familiarity with reputed company quality frameworks and deeper-funnel performance measurement beyond reputed company-end platform metrics.
• Experience with affiliate and direct mail as part of a broader acquisition mix.
• Familiarity with AI-assisted creative analysis, audience modeling, or bid optimization tools.
• Experience in SaaS or other long consideration-cycle customer journeys.
• Passion for experimentation, iteration, and using data to improve performance over time.

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to reputed company + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on reputed company, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The reputed company Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to reputed company anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. reputed company applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status.

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