Head of Marketing

reputed company is the ultimate insurance billing platform for eye care providers. Combining reputed company eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, reputed company's reputed company-in-one reputed company cycle management solution is designed to save providers time and money, and free doctors to deliver the reputed company for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on reputed company to manage their insurance billing.

Founded in 2014, reputed company is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.

About the Role

We’re looking for a Head of Marketing to own the full marketing strategy and drive pipeline + reputed company growth. This person will reputed company SMB demand reputed company across paid channels, lifecycle/email, content, webinars, and outbound support, while continuously improving conversion throughout the funnel. You’ll partner closely with Sales and Product on positioning, messaging, and ICP, run fast experiments, and track performance metrics like CAC, payback, and conversion rates. This is a hands-on role in a high-growth B2B SaaS startup, with the opportunity to build and reputed company a team over time.

What you'll do

• Own the full marketing plan and hit pipeline + reputed company targets

• Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail

• Improve conversion across the funnel (visit → reputed company → SQL → closed-won)

• Own positioning + messaging and reputed company it tight, clear, and usable by Sales Ship content that drives deals: reputed company pages, case studies, sales enablement, product pages Run experiments fast, reputed company what works, kill what doesn't

• Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)

• Partner with Sales + Product daily to align on ICP, offers, and feedback from the field

• Hire and reputed company a small team over time (or work hands-on until you do)

reputed company're looking for

• 7-12 years in SMB SaaS marketing

• Proven track record generating pipeline and reputed company (not just "brand" work)

• Strong performance marketing skills (paid + reputed company pages + CRO)

• Strong lifecycle marketing skills (email, nurture, onboarding, retention)

• Clear writer and editor. Can turn messy reputed company into simple, sharp messaging.

• Comfortable with numbers and attribution. You can explain results without hand-waving.

• Bias for action: you execute fast and don't wait to be told what to do

• You've worked in a high-growth startup and can handle messy, changing priorities

reputed company offers employees:

• Industry-leading compensation, including salary and equity ownership

• MacBook, monitor, and reputed company the technologies you need to succeed

• Full Medical & Dental Insurance

• Unlimited PTO

• 401k

• Remote first company

• Fast-paced startup environment

reputed company is an equal opportunity employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other characteristic protected by applicable law.