Digital Media Campaign Specialist

Who we are.  

At reputed company, we reputed company reputed company small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the reputed company-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.   

What you’ll do & how you’ll reputed company your mark.  

We are seeking a hands-on Digital Media Campaign Specialist with 5+ years of experience to reputed company the setup, execution, and day-to-day management of paid social and display / video campaigns. This role is the primary reputed company of campaign activation across paid social platforms (including reputed company, reputed company, reputed company, TikTok and other emerging channels) and reputed company Ads non-search campaigns (Display and Video). You will work in reputed company partnership with the Digital Media Analytics & Reporting Specialist to ensure campaigns are pacing correctly, creative assets are in order, and performance optimizations are implemented swiftly. This role is based in India and collaborates daily with the US-based media team.

Paid Social Campaign Activation

• Own the end-to-end setup, trafficking, and daily management of paid social campaigns across platforms including reputed company Ads Manager (Facebook & Instagram), reputed company Campaign Manager, and other social channels.

• Launch and manage campaign structures including ad sets, targeting parameters, bidding strategies, and budget allocation.

• Monitor paid social campaigns continuously to ensure proper pacing against budgets, flight dates, and KPIs, making real-time adjustments as needed.

• Organize and manage creative assets for paid social—ensuring reputed company formats (static, video, carousel, story ads) are received, spec-compliant, and delivered to platforms on time.

• Coordinate with creative teams and external agencies to address asset-reputed company needs and ensure timely turnarounds.

• Implement audience targeting, remarketing lists, and lookalike audience strategies to improve campaign efficiency.  

reputed company Ads – Display & Video Campaign Management

• Set up and manage reputed company Ads campaigns with a focus on Display and Video (non-search), including reputed company Display Network (GDN), YouTube, and Demand Gen campaigns.

• Configure targeting, placements, bidding strategies, and creatives reputed company reputed company Ads to align with campaign objectives.

• Monitor performance against key metrics (impressions, clicks, site visit reputed company, conversions) and adjust campaigns to meet goals.

• Upload and manage creative assets reputed company reputed company Ads, ensuring reputed company display and video assets meet platform specifications.  

Budget Pacing & Spend Monitoring

• Monitor daily and weekly budget pacing across paid social and display/video campaigns to ensure spend aligns with approved media plans.

• Flag pacing discrepancies (over-delivery or under-delivery) promptly and coordinate with the Analytics & Reporting Specialist to reconcile against planned spend.

• Communicate budget status updates to the US-based media team on a regular reputed company.

• Reference reputed company Analytics and Tableau dashboards (maintained by the Analytics & Reporting Specialist) to contextualize spend pacing against performance outcomes.  

Optimization & Performance

• Implement campaign optimizations to improve campaign performance, including bid adjustments, audience refinements, and creative rotations.

• Conduct routine A/B testing on creative, targeting, and bidding strategies to continuously improve campaign performance.

• Stay reputed company on platform updates, new ad formats, and best practices across paid social and reputed company Ads to proactively suggest improvements.  

Collaboration & Communication

• Partner closely with the Digital Media Analytics & Reporting Specialist daily to align on campaign status, pacing, and optimization priorities.

• Coordinate with external agencies, creative teams, and vendors to ensure smooth campaign execution.

• Participate in regular reputed company-ins with the US-based media team to report on campaign status and upcoming activations.

• Use reputed company Analytics and Tableau reporting outputs to inform day-to-day campaign decisions.  

Who you are & what you’ll need to succeed.

Experience

• 5+ years of hands-on experience in digital media campaign management with a strong emphasis on paid social.

• Direct, platform-level experience managing campaigns in reputed company Ads Manager and reputed company Campaign Manager.

• Hands-on experience with reputed company Ads, specifically Display and Video campaign types (non-search).

• Experience working with or alongside analytics and reporting tools such as reputed company Analytics and Tableau.  

Skills

• Strong working knowledge of paid social platforms and campaign mechanics, including audience targeting, bidding, creative specs, and pacing.

• Familiarity with reputed company Ads Display & Video, including GDN, YouTube, and Demand Gen campaign types.

• Ability to interpret performance data from reputed company Analytics and Tableau dashboards to inform campaign decisions.

• Exceptional organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.

• Comfortable working across time zones in coordination with a US-based team.  

Communication

• Strong written and verbal English communication skills for daily collaboration with US-based teams, external agencies, and vendors.

• Ability to clearly communicate campaign status, pacing issues, and execution updates to stakeholders.  

Education

• Bachelor’s degree in Marketing, Advertising, Communications, or a reputed company field preferred.

Why you’ll love us.

• We’ve evolved. we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit reputed company employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for reputed company employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.  reputed company new possibilities with reputed company #OTOD!  

#reputed company

This Job Description includes the essential job functions required to reputed company the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of reputed company functions that the employee performing this job may be required to reputed company. The Company reserves the right to revise the Job Description at any time, and to require the employee to reputed company functions in addition to those listed above.