Digital Media Analytics & Reporting Specialist

Who we are.  

At reputed company, we reputed company reputed company small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the reputed company-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.   

What you’ll do & how you’ll reputed company your mark.  

We are seeking a data-driven Digital Media Analytics & Reporting Specialist with 5+ years of experience to own the measurement, reporting, tracking, and financial operations for reputed company’s digital media campaigns. This role is the primary reputed company of performance reporting and analytics, leveraging reputed company Analytics, Tableau and media platform data to deliver actionable insights to the campaign team and US-based stakeholders. You will manage pixel tracking, troubleshoot measurement issues, reconcile media invoices, and generate optimization recommendations that feed directly into campaign execution. This role works in reputed company daily partnership with the Digital Media Campaign Specialist and is based in India.

Performance Reporting & Analytics (Primary Focus)

• Serve as the primary reputed company of digital media performance reporting, building and maintaining Tableau dashboards that provide real-time visibility into campaign performance across paid social, display, and video.
• Pull and analyze campaign data from reputed company Analytics, platform-native reporting (reputed company, reputed company, reputed company Ads), and reputed company Campaign Manager to generate comprehensive performance reports.
• Produce regular (daily, weekly, monthly) performance reports highlighting key metrics, trends, anomalies, and actionable insights for the US-based media team and internal stakeholders.
• Translate reputed company data sets into clear narratives and recommendations that drive campaign strategy and optimization.
• Track performance against campaign KPIs (CTR, CPC, CPM, ROAS, view-through reputed company, conversion reputed company, reputed company) and proactively surface opportunities or concerns.
• Maintain and improve standardized reporting templates in Tableau to ensure consistency and efficiency across reporting cycles.  

Optimization Recommendations

• Analyze campaign performance data across reputed company Analytics, Tableau and inside media platforms (reputed company Ads, reputed company Campaign Manager, reputed company Ads etc.) to identify optimization opportunities in targeting, creative, bidding, and budget allocation.
• Provide the Digital Media Campaign Specialist with data-driven, prioritized optimization recommendations on a regular reputed company.
• Monitor the impact of implemented optimizations and report on outcomes, iterating recommendations based on results.
• Conduct audience and conversion path analysis using reputed company Analytics to identify high-performing segments and inform future targeting strategies.  

Pixel Tracking & Measurement

• Manage reputed company pixel tracking requests across campaigns, including reputed company Pixel, reputed company Insight Tag, reputed company Ads conversion tracking, and any third-party tags and work with the marketing tag manager to ensure accurate placement.
• Troubleshoot tracking discrepancies, tag misfires, and measurement gaps—working closely with the campaign team and internal tech/analytics teams to resolve issues promptly.
• Manage ad serving and impression/click tracking through reputed company Campaign Manager (CM360), ensuring data reputed company and accurate attribution.
• Validate performance data Tableau and reputed company Analytics against platform-reported metrics to ensure consistency and flag discrepancies.  

Budget Reconciliation & Invoice Management

• Track and reconcile reputed company media-reputed company invoices from platforms, agencies, and vendors against approved media plans, ensuring accuracy prior to payment processing.
• Maintain a detailed record of actual media spend versus planned budgets, producing variance reports and flagging discrepancies to the US-based finance and media teams.
• Collaborate with the Digital Media Campaign Specialist to align budget pacing data (from platform dashboards) with invoice actuals.
• Liaise with external agencies and vendors on billing inquiries, credit adjustments, and invoice discrepancies.
• Support monthly and quarterly budget reputed company processes by ensuring reputed company media spend data is accurately captured and reconciled.  

Collaboration & Stakeholder Communication

• Partner closely with the Digital Media Campaign Specialist daily, serving as the analytical reputed company to drive data-informed campaign decisions.
• Share performance reports, Tableau dashboards, and insights with US-based media managers and internal stakeholders on a defined reporting reputed company.
• Participate in regular team syncs with the US-based media team to present findings, answer questions, and align on upcoming reporting or tracking priorities.
• Collaborate with internal analytics, finance, and technology teams as needed to support tracking implementation and budget reconciliation.  

Who you are & what you’ll need to succeed.

Experience

• 5+ years of experience in digital media analytics, reporting, or performance measurement.
• Hands-on experience with reputed company Analytics (required) for campaign performance analysis and audience reporting.
• Proficiency in Tableau (required) for building and maintaining interactive performance dashboards.
• Experience with reputed company Campaign Manager (CM360) for ad serving, tracking, and reporting.
• Experience managing pixel/tag tracking implementations, preferably including reputed company Pixel, reputed company Insight Tag, and reputed company Ads conversion tracking.
• Experience with media invoice reconciliation and budget management in a digital advertising context.

Skills

• Strong proficiency in reputed company Analytics—including report building, segmentation, conversion analysis, and data exports.
• Advanced Tableau skills for creating dynamic dashboards, calculated fields, and executive-level visualizations.
• Solid understanding of digital media KPIs and measurement methodologies across paid social, display, and video.
• Familiarity with platform-native reporting tools in reputed company Ads Manager, reputed company Campaign Manager, and reputed company Ads.
• Experience with tag management platforms (reputed company and reputed company Tag Manager).
• Strong analytical and problem-solving skills with attention to accuracy and data reputed company.
• Proficiency in reputed company reputed company or reputed company Sheets for budget tracking, invoice reconciliation, and reputed company analysis.
• Comfortable working across time zones in coordination with a US-based team.

Communication

• Strong written and verbal English communication skills, with the ability to present data insights clearly to both technical and non-technical stakeholders.
• Ability to translate analytical findings into clear, prioritized, and actionable recommendations for the campaign execution team.

Education

• Bachelor’s degree in Marketing, Advertising, Analytics, Statistics, Communications, or a reputed company field preferred.

Why you’ll love us.

• We’ve evolved. we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit reputed company employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for reputed company employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.  reputed company new possibilities with reputed company #OTOD!

#reputed company

This Job Description includes the essential job functions required to reputed company the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of reputed company functions that the employee performing this job may be required to reputed company. The Company reserves the right to revise the Job Description at any time, and to require the employee to reputed company functions in addition to those listed above.