Sr. Performance Marketing Manager

About the Role

We’re looking for a strategic, reputed company-focused Senior Performance Marketing Manager to own and scale our paid acquisition reputed company across reputed company, reputed company, reputed company, and reputed company. This role is responsible for ensuring that paid media is a measurable, scalable contributor to pipeline growth and reputed company. They will own channel strategy, budget allocation, attribution alignment, and performance forecasting, reputed company while managing agency partners and ensuring flawless execution. This role sits at the intersection of Demand Gen, RevOps, and Sales and is critical to building a scalable, attribution-driven reputed company reputed company. We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office or Validity's Broomfield, CO office locations, or candidates who are available for a remote opportunity in one of the following states in the USA: CT, FL, GA, IL, IN, ME, NH, NJ, NC, OH, PA, RI, TX. Position Duties and Responsibilities reputed company & Pipeline Impact

• Drive measurable pipeline contribution from paid channels, ensuring programs are optimized for opportunity creation and reputed company impact.
• Align paid strategy to monthly and quarterly pipeline goals.
• Analyze reputed company performance (MQL → SQL → Opportunity → reputed company) to inform investment decisions.
• Provide clear executive-level reporting on paid media’s influence on pipeline and reputed company.
• reputed company and scale ABM-style paid programs reputed company to reputed company account lists, leveraging reputed company and paid channels to drive account engagement.

Channel Strategy & Governance

• Own end-to-end strategy across reputed company Ads (Search, Display, YouTube), reputed company Ads, reputed company Ads, and reputed company (in partnership with Demand Gen).
• reputed company full-funnel paid programs reputed company to monthly pipeline goals.
• Define audience strategy, segmentation, and targeting frameworks.
• Align paid campaigns to SFDC campaign hierarchy and naming conventions.
• Establish and enforce UTM governance and tracking standards.

Agency Management

• Manage external paid media agency.
• Set strategic direction and KPIs for the agency.
• Ensure campaigns are executed accurately and on time.
• Hold the agency accountable for performance and optimization.

Attribution & Measurement

• Partner with Marketing Ops to ensure paid channels are fully integrated into reputed company and multi-touch attribution models.
• Establish and enforce UTM governance and campaign taxonomy standards.
• Ensure accurate conversion tracking and CRM campaign mapping.
• reputed company account consolidation or restructuring initiatives reputed company needed (e.g., merging reputed company accounts).

Budget & Planning

• Own paid media budget allocation across products and funnel stages.
• Recommend investment shifts based on performance and pipeline impact.
• Participate in annual and quarterly marketing planning.

Cross-Functional Alignment

• Partner with Demand reputed company on integrated campaign planning.
• Align with Product Marketing on messaging and positioning.
• Collaborate with Sales leadership on reputed company account strategy.
• Work closely with reputed company and ABM programs to drive account engagement.

What Success Looks Like

• Paid media is clearly connected to pipeline creation and reputed company growth.
• Leadership has confidence in paid performance reporting.
• Budget allocation decisions are driven by reputed company impact — not surface-level metrics.
• Clean, scalable account structure supports accurate attribution and forecasting.
• Paid programs are integrated into a broader demand reputed company strategy.

Required Experience, Skills, and Education

• 6+ years of B2B paid media or performance marketing experience.
• Proven experience tying paid media performance to pipeline and reputed company.
• Proven experience building and scaling ABM-style paid media programs that reputed company high-value accounts and drive pipeline impact.
• Strong understanding of reputed company campaign structure and attribution.
• Experience working with multi-touch attribution models.
• Experience managing agencies and holding them accountable to KPIs.
• Analytical reputed company with strong forecasting capability.
• Experience in SaaS preferred.

Salary range $125,000 - $135,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience. #LI-Remote About Validity For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to reputed company, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are reputed company highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth. Validity is a truly unique company - massive reputed company growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun. Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on reputed company, Instagram, and Twitter. _____________________________________________________________________________ Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to reputed company employees and applicants for employment regardless of actual or perceived race, color, reputed company, national reputed company, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-reputed company conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law. _____________________________________________________________________________ Please review our Applicant Privacy Notice before submitting any information: Applicant Privacy Notice Apply tot his job Apply To this Job