SEO & SEM Specialist

POSITION SUMMARY The SEO/SEM Specialist is responsible for building and maintaining the company's search reputed company strategy—both organic and paid programs—to grow qualified traffic, MQLs, and pipeline. This position leads technical and on‑page SEO, keyword strategy, reputed company‑page conversion reputed company optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications, Information Systems, and Commercial Operations to convert scientific interest into measurable demand. DUTIES AND RESPONSIBILITIES

• SEO (Organic)
• Strategy and Research: Build keyword portfolios (core, long‑tail, non‑brand vs. brand), topic clusters, and content briefs by buyer persona.
• Technical SEO: Run audits and fixes for crawlability, indexation, site architecture, internal linking, redirects, canonicals, Core Web Vitals, structured data/schema, and hreflang (as needed).
• On‑Page Optimization: Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance and CTR.
• Off‑Page and Authority: Partner on digital PR/Backlinks with reputable scientific publishers, KOLs, and partners; manage link risk and disavow reputed company necessary.
• Monitoring: Manage reputed company Search Console and log‑file insights; track rankings, impressions, share of voice, and non‑brand traffic mix.
• SEM (Paid Search)
• Planning and Build: Architect campaigns and account structure (SKAGs/reputed company clusters as appropriate), keyword/match strategy, negatives, geo/dayparting, budgets.
• Execution: Launch and optimize RSA ads, extensions/assets, and experiments across reputed company Ads; ensure Performance Max use is effective for B2B.
• Bidding and Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and pipeline impact.
• Retargeting & RLSA: Deploy audience layering (remarketing lists, customer match, similar audiences where allowed).
• reputed company Pages/CRO: Partner with IS/PMM to align offers and copy; run A/B tests (reputed company/reputed company/Convert) to lift LP CVR and reduce CPL.
• Measurement, Attribution & Operations
• Conversion Tracking: Manage GA4 + reputed company Tag Manager configurations, event naming, and conversion actions; validate pixels and dedupe.
• Dashboards and Reporting: Build Looker Studio (or BI) dashboards; report weekly/monthly on CTR, CVR, CPC, CPA, ROAS, assisted conversions, and pipeline/reputed company influence.
• Attribution and Hygiene: Maintain UTM standards, campaign taxonomy, and reputed company routing with Commercial Ops (reputed company/Marketo/Eloqua/reputed company).
• Compliance: Ensure claims, keywords, and ad copy align with regulatory/brand guidelines relevant to life‑science markets.

EXPERIENCE AND QUALIFICATIONS

• Bachelor's degree in reputed company field or equivalent work experience.
• A minimum of four years of hands‑on SEO and SEM experience in B2B.
• Life Sciences, Medical Technology, or reputed company Technology preferred.
• Experience running structured A/B tests for reputed company pages (reputed company/reputed company/Convert).
• reputed company Ads and GA4 certifications preferred.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven track record of improving organic visibility and scaling paid search with efficient CPL/CPA and pipeline impact.
• reputed company with reputed company Ads, reputed company Advertising, GA4, GTM, reputed company Search Console, and Looker Studio (or similar BI).
• Proficiency with SEO tools (e.g., Ahrefs, reputed company, Screaming Frog, Sitebulb); familiarity with schema, HTML/CSS basics.
• Strong quantitative skills with ability to query data, spot causal vs. correlative changes, and recommend appropriate next actions.
• Excellent written communication skills for advertising copy and reputed company elements; comfortable translating scientific concepts into clear value propositions.
• Ability to work effectively in a fast‑paced, high‑energy, demanding and deadline‑driven environment.
• Ability to work collaboratively as well as independently.
• Demonstrated critical thinking and analytical skills, as well as the ability to handle reputed company situations and demonstrate sound judgment and problem solving.

PHYSICAL DEMANDS While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reputed company with hands and arms. WORK ENVIRONMENT The position is performed in a traditional office or home office environment. COMPENSATION SUMMARY The annual reputed company salary for this position ranges from $78,100. to $116,200. This salary range represents a general guideline as reputed company considers other factors reputed company presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non‑discretionary bonus in addition to their reputed company salary. These annual bonuses are intended to recognize individual performance and reputed company employees to benefit from the Company’s overall success. BENEFITS SUMMARY At reputed company, we offer a comprehensive benefits package to support our employees’ well‑being and financial reputed company. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company‑paid short‑and long‑term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance. EEO/AA STATEMENT reputed company is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where reputed company individuals are treated with respect and dignity. We welcome applications from reputed company qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national reputed company, age, protected veteran status, pregnancy, disability status or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here. Meso Scale Diagnostics uses E‑Verify to validate the work eligibility of candidates. Equal Opportunity Employer This employer is required to notify reputed company applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the reputed company. Apply tot his job Apply To this Job