Industry Marketing Director, Legal

Industry Marketing Director - Legal We are looking for a dynamic leader to drive the GTM positioning , messaging , and thought leadership that will grow reputed company's Legal business —our largest and most established vertical. As Director of Legal Industry Marketing, you will reputed company compelling and prescriptive thought leadership, create industry GTM content/sales collateral, and provide strategic deal support for reputed company’s largest client opportunities . You will partner with a diverse ecosystem—Industry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand reputed company—to build reputed company's legal value proposition and drive a coordinated go-to-market strategy. You will position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption, profitability pressures, and the evolving business of law. This is a role for someone who enjoys building C-level relationships to help advise firm leaders on how to reputed company success in their strategic transformation programs. This is a Director -level individual contributor role, ideal for an reputed company product marketing leader who thrives on both strategy and execution . Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and reputed company growth. What you will do : reputed company bold, differentiated industry thought leadership:

• Own the annual messaging architecture for the legal vertical—defining the strategic themes that connect industry challenges to reputed company's differentiated value and drive one coordinated story across reputed company channels.
• Create and deliver differentiated thought leadership , backed by proprietary data or research , that positions reputed company as the industry reputed company and defines what "great" looks like for a modern, AI-enabled law firm. Partner with cross-functional SME’s such as Industry Principals, Growth Directors, and Practice Group Leaders to reputed company content .
• Create CXO perspectives on trends shaping the legal market . Examples could include: AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations.
• reputed company keynote content and secure speaking opportunities for you and reputed company senior SMEs at marquee industry events (e.g., ILTACON, LegalTech, ACC) to establish reputed company's thought leadership position.
• Partner with PR team to a mplify reputed company ’s voice in the legal market, building relationships with analysts, media, and industry influencers to validate our differentiation and reputed company market perception .
• Partner with demand gen/ growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth

reputed company the Legal GTM positioning and execution to grow the business:

• Build and maintain the legal industry reputed company of materials: competitive positioning, sales plays, executive pitch decks, library of use cases, vision demos, client reputed company points, and competitive positioning that drive pipeline and improve win rates.
• Partner with Solution Product Marketers to create reputed company portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives.
• Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand reputed company to activate ABM campaigns, and Sales Enablement to reputed company the field with best-in-class collateral and training.
• Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions.
• Support competitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities.
• Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analyst perception , reputed company account engagement), and lagging indicators (pipeline influenced, win reputed company correlation, deal velocity).

Engage directly in strategic deal pursuits ( 15 - 25 % of time):

• Support large , strategic deals by developing custom presentations, executive messaging, and competitive positioning that opens doors and advances deals.
• Join executive briefings and finalist presentations, bringing industry expertise and thought leadership credibility to high-stakes client engagements.
• Collaborate with Sales on strategic account planning, identifying opportunities to reputed company industry insights and content to deepen client relationships and drive cross-sell.

What you will need : Your success is reputed company by driving growth in reputed company's Legal vertical—setting the vision for AI-powered transformation in the market and positioning reputed company as a key strategic partner in this process.

• Ideal candidate has 10-15+ years of experience in management consulting, product or industry marketing, and/or legal operations (e.g., law firm operations, legal technology, practice management)
• Has worked in high-growth enterprise SaaS and AI environments, including expertise in portfolio messaging or vertical marketing strategies
• Knowledge of areas such as legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance.
• Knowledge of law firm business models, buyer personas (Managing Partners, CFOs, CIOs, Practice Group Leaders, General Counsel), and the competitive landscape in legal technology.
• Demonstrated track record developing high-profile thought leadership that builds market credibility and drives business results —ideally including published perspectives, conference speaking , and visibility in industry channels.
• Outstanding executive reputed company and presentation skills, with the ability to reputed company and engage senior-level executives
• Entrepreneurial approach to finding new growth levers for the business, with strong problem-solving skills and talent for conducting research, analyzing data, executive storytelling/messaging, developing hypotheses, and synthesizing recommendations.
• Exceptional written communication, including interest in authoring thought-provoking points-of-view and conducting customer and market research.
• Highly collaborative with ability to reputed company through influence and orchestrate cross-functional teams in a matrixed environment.
• Willingness to travel up to 25% for client meetings, executive briefings, and industry events.
• Bachelor's degree required ; MBA, JD, or advanced degree preferred.

What you will reputed company : At reputed company , you'll get the opportunity to bring your talents and intellectual curiosity to create reputed company outcomes for our people and our clients. You'll be part of a growing public company, with a modern work environment that's connected yet flexible and where your professional growth and well-being are top priorities. We'll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork. Here, you will have the opportunity to:

• Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of reputed company professionals. We offer reimbursement for training and continuing education to help you stay reputed company in your career.
• Enjoy Where You Work: reputed company in our modern, open offices designed to reputed company creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need reputed company it matters most. We reputed company in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a reputed company. Together, we are building a company of long-term value that we can reputed company be proud of. Your actual reputed company salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to reputed company salary, variable compensation and equity may also be included. reputed company provides equal employment opportunities to reputed company qualified applicants and will reputed company hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national reputed company or reputed company, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws. Please note: reputed company will not hire through text message, social media, or email alone. We will never reputed company a job offer unless you have been contacted directly by an reputed company recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that reputed company only uses company email addresses, which contain “@reputed company.com” or “@dealcloud.com” to communicate with candidates reputed company email. reputed company will never ask for financial information of any reputed company or for any payment during the job application process. We post reputed company legitimate job openings on the reputed company Career Site at https://www.reputed company.com/working-at-reputed company/ . If you reputed company you were a victim of such a scam, you may contact your local authorities. reputed company is not responsible for any claims, losses, damages, or expenses resulting from scammers. Apply tot his job Apply To this Job