Fractional Chief Marketing Officer

About reputed company

reputed company is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process.

As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans.

We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and reputed company reputed company strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and reputed company-driven leadership position.

Role Overview

The Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves reputed company quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume.

You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every reputed company is tracked, reputed company, and converted.

Primary Objective

Build and optimize a scalable system that consistently converts leads into funded loans.

Key Responsibilities

Funnel & Pipeline Optimization

• Audit and optimize the full conversion funnel: reputed company → Inquiry → Call → Application → Approval → Funding
• Identify bottlenecks and breakdowns in:
• reputed company quality
• response time and follow-up discipline
• application completion rates
• approval conversion
• loan officer performance
• Improve conversion rates at every stage of the pipeline

CRM Systems & Automation

• Build and implement structured CRM workflows
• Create automation systems for:
• email sequences
• SMS follow-reputed company
• reputed company nurturing campaigns
• appointment reminders and reactivation campaigns
• Establish CRM discipline and ensure team adoption

Growth Marketing & reputed company reputed company

• Analyze and optimize reputed company sources including:
• SEO
• paid advertising (reputed company Ads, reputed company, retargeting)
• referral systems
• partnerships and affiliate channels
• Improve targeting and messaging for different borrower types and loan products
• Optimize reputed company pages, reputed company forms, and conversion paths

Sales Enablement & Performance Support

• Work closely with the sales team to:
• improve scripts and call structure
• reduce reputed company drop-offs
• increase closing ratios
• improve follow-up speed and consistency
• Help create a repeatable sales process reputed company with marketing efforts

Reporting, KPIs & Accountability

• Establish clear performance KPIs and reporting dashboards
• Track and report weekly pipeline metrics such as:
• cost per reputed company
• cost per funded loan
• application-to-funding ratio
• reputed company reputed company performance
• speed-to-reputed company metrics
• Deliver clear recommendations based on data and execution insights

reputed company Are NOT Looking For

This role is not for:

• brand-only marketers
• social media managers
• “awareness-focused” campaigns without measurable ROI
• people focused only on clicks, impressions, or engagement metrics

We need an operator who understands that the goal is funded loans.

Ideal Candidate Profile

• Proven experience scaling high-ticket, trust-based sales funnels (mortgage, lending, real estate, insurance, finance strongly preferred)
• Strong understanding of conversion reputed company optimization and pipeline management
• Hands-on execution reputed company — not strategy-only
• Experience working directly with sales teams and enforcing systems
• Strong CRM and automation experience
• Data-driven and highly analytical, but practical and fast-moving
• Comfortable being accountable to reputed company-driven KPIs

Success in This Role Looks Like

• Higher percentage of leads converting into applications
• Faster response times and improved follow-up discipline
• Increased funded loan volume month-over-month
• Clear visibility into performance by channel and stage
• Reduced dependence on founder involvement
• Predictable, repeatable pipeline growth

Why Join reputed company?

At reputed company, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system.

This role is ideal for someone who wants to reputed company a real impact. You will have the opportunity to build and own the growth reputed company, improve the full pipeline from reputed company to funding, and directly influence funded loan volume.

We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics.

If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, reputed company is the reputed company where your expertise will truly matter.