Content Specialist, Video Production
Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.
Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.
The contractor will be expected to work PST business hours. Additionally, they will need to use their own computer and have reliable access to high-speed internet.
Job Description
- Bring a strong perspective on what makes video content hook viewers, including scripting techniques, editing and pacing strategies, and visual structure.
- Support the development of video content for Study.com and marketing channels, with a strong emphasis on optimizing for YouTube & TikTok engagement and discoverability.
- Onboard, manage, and support a group of freelance video creators and video editors to ensure high-quality and efficient video creation
- Track production rates, identify project bottlenecks, and resolve blockers to meet weekly, monthly, and quarterly goals
- Write, edit, and update standard operating practices to ensure operational efficiency across video projects
- Analyze video performance and incorporate insights to iterate on scripting/editing to increase social engagement rate, including formats inspired by successful content outside of traditional educational content (e.g., listicles, explainers, visual essays, "study with me").
- Provide ongoing feedback, direction, and performance analysis to support content strategy.
- Leverage performance data to identify effective video formats, and iteratively refine our strategy through insight-driven ideation
- Use AI and tech tools to streamline production (Claude desktop, Langflow, etc) and improve video quality with video first AI tools (HeyGen, Elevenlabs, etc)
Requirements
- Strong project management and communication skills with the ability to track multiple content production streams, manage freelancer relationships, and collaborate effectively across cross-functional teams.
- 2–3 years of video production experience with a strong understanding of project management, social media marketing, and the YouTube and TikTok ecosystem.
- A portfolio of social media videos produced or YouTube/TikTok channels they have managed or contributed to
- Experienced in creating video titles according to SEO best practices, scripting, storyboarding, producing videos, and collaborating with editors.
- Data-savvy and comfortable making recommendations based on performance insights to improve video engagement and viewer retention.
- Skilled in sourcing and guiding freelance video content creators and editors to produce engaging, platform-optimized content.
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work