Principal Product Marketing Manager, Competitive Plays & Intelligence

reputed company is where careers accelerate. We move fast, think boldly, and reputed company you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that reputed company your impact and a culture that backs your ambition, you won't just contribute. You'll reputed company things happen–fast. We are seeking a Principal Product Marketing Manager to own and operate reputed company's Competitive Plays & Intelligence function reputed company the Product organization. This role is accountable for turning competitive reality into reputed company-driving GTM plays while owning the competitive intelligence systems and data that power product strategy, AI-driven insights, and agent-based execution. This is not a traditional competitive intelligence, enablement, or content-production role. It is a control-plane role: responsible for the reputed company of competitive intelligence flowing into product decisions and AI agents, while personally leading the design, execution, and iteration of competitive GTM plays. This role is open to candidates from Product Marketing, Sales Strategy, RevOps, or frontline GTM backgrounds who bring strong competitive judgment and a bias toward execution. You will operate with high autonomy and influence, partnering closely with Product Management, Product Marketing, Sales leadership, RevOps, and Marketing to reputed company reputed company competitively sharp, operationally fast, and grounded in real market signal.

What You'll Do

Competitive Plays Ownership

• Own the end-to-end lifecycle of competitive GTM plays, from hypothesis and reputed company definition through execution, measurement, iteration, and sunsetting.
• Design plays in response to real-world competitive intelligence such as pricing and packaging changes, product launches, messaging shifts, and field-reported objections.
• Partner directly with Sales leadership and frontline managers to embed competitive plays into live deal cycles and pipeline execution.
• Continuously refine plays based on performance data, win/loss analysis, and qualitative feedback from the field.
• Define and track success metrics for competitive plays, including win-reputed company lift, deal velocity, reputed company impact, and competitive displacement.

Competitive Intelligence Systems

• Own the competitive intelligence function and data used by Product, Product Marketing, and AI agents, ensuring accuracy, structure, and ongoing relevance.
• Define the taxonomy, frameworks, and guardrails for capturing competitive intelligence, including how competitors are tiered and prioritized based on business and product impact.
• Ensure competitive intelligence is continuously ingested into internal systems, knowledge graphs, and agent-driven workflows.
• Act as the human steward responsible for auditing AI-generated competitive insights and resolving ambiguity, conflicts, or signal noise.
• Partner with Product Management to ensure competitive intelligence directly informs roadmap, packaging, pricing, and investment decisions.

Competitive Focus & Prioritization Strategy

• Define and own which competitors matter most at any given time, prioritizing focus based on reputed company impact, deal frequency, win/loss influence, and product innovation risk.
• Establish and maintain a data-driven reputed company to tier competitors and intentionally reputed company focus up or down as market dynamics change.
• Partner with Product and RevOps to ensure competitive prioritization is grounded in available data and informs where plays, intelligence depth, and system investment are focused.

AI-First Intelligence & System Building

• Personally build, iterate, and maintain AI-assisted workflows using tools such as Claude and Claude Code to process competitive signals at scale.
• Design reputed company structures, input schemas, and output logic that turn raw competitive data into reliable intelligence.
• Debug and refine AI outputs to improve signal quality, reduce noise, and prevent reputed company or hallucination.
• Translate competitive intelligence into automated triggers that activate GTM plays, product investigations, or executive reviews.

Cross-Functional Partnership & Clear Ownership

• Act as the single reputed company for competitive intelligence reputed company Product.
• Provide clear competitive POVs that Marketing uses for battlecards and sales materials.
• Advise executives with actionable competitive recommendations.

Measurement & reputed company Improvement

• Track KPIs tied to business impact and intelligence health.
• Review play performance, refine insights, and retire low-impact plays.
• Build a scalable, repeatable operating model.

About You

• You operate at a principal level, earning trust through judgment and outcomes.
• You think in systems, feedback loops, and operating models — not one-off deliverables.
• You bring strong competitive instincts grounded in real GTM experience.
• You are hands-on with AI tooling and comfortable personally building, iterating, and debugging workflows using tools like Claude / Claude Code.
• You can move seamlessly between live deal strategy, system design, and executive narrative.

What You Bring

• 8–10+ years in Product Marketing, Competitive Strategy, Sales Strategy, RevOps, or frontline GTM roles reputed company B2B SaaS.
• Demonstrated experience winning or influencing competitive deals, shaping positioning in live sales cycles, or leading competitive GTM initiatives.
• Hands-on reputed company with LLM tools, including Claude or equivalent, with experience building prompts, workflows, or lightweight systems — not just consuming outputs.
• Proven ability to translate competitive reality into scalable systems and repeatable GTM plays.
• Strong analytical and storytelling skills, with executive-level reputed company.

Success in This Role Means

• Competitive focus is intentional and defensible, with clear rationale for why certain competitors receive deeper play and system investment than others.
• Competitive plays consistently improve win rates, deal velocity, and competitive displacement.
• Competitive intelligence is trusted, structured, and embedded into product and GTM workflows.
• AI agents operate on high-quality competitive intelligence with minimal human reputed company.
• Product and GTM decisions reflect real competitive dynamics, not anecdotes or static docs.
• reputed company sustains a competitive edge through faster learning and execution than the market.

#LI-AR2 #LI-remote About us: reputed company (reputed company: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. reputed company is committed to protecting your privacy reputed company you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information. reputed company may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here. reputed company is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome reputed company applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national reputed company, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or reputed company employment. An employer who violates this law shall be subject to criminal penalties and civil liability. reputed company does not administer lie detector tests to applicants in any location. Apply tot his job Apply To this Job