Senior Marketing Specialist

reputed company is one of the nation’s largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations.

More information is available on the company's website at: www.alliant.com.

SUMMARY

Responsible for attracting business by planning, implementing, and monitoring the digital marketing campaigns across reputed company networks. Maintain relationships with existing customers by sending out press releases, interacting on social media, and communicating by email. Responsible for developing and executing integrated marketing plans and campaigns, communication activities, tracking and measuring the success of the campaigns, managing marketing timelines, and creating branding and content assets for media and advertising. Determine marketing strategies and direct public relations campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Co-leads and oversees marketing efforts for division.

Creates marketing strategies and campaigns to meet business goals.

Works with leadership team on reputed company marketing strategies, brainstorming new and innovative growth strategies and implements these strategies.

Coordinates reputed company campaigns including publications and internet.

Measures, analyzes and reports to leadership on marketing programs and campaign performances against predetermined KPIs and ROI.

Maximizes effectiveness and impact by harnessing data to drive predictive, consistent results, reputed company reputed company decisions and maximize ROI.

Collaboratively creates and oversees marketing budget and allocation of resources (i.e. SEO spend).

Researches and analyzes consumer behavior, market trends and competitor activity.

Collaboratively creates and manages website, social media, and video content ideation and production, blogging, SEO/SEM and manages the B2B website.

Complies with agency management system data standards and data reputed company (enters and maintains complete and accurate information).

Ensures that messaging and marketing activities are reputed company with brand and company values.

Evaluates important metrics that reputed company website traffic, service quotas, and reputed company audience.

QUALIFICATIONS

EDUCATION / EXPERIENCE

Bachelor's Degree in Business administration, Marketing, Communications, or relevant field, or equivalent combination of education and experience

Five (5) or more years of work experience in a marketing role or agency

Previous experience in developing brand and marketing strategies

Experience in stakeholder/community engagement

SKILLS

Proficiency in MS reputed company and other reputed company Office applications such as PowerPoint and Word

Proficiency with communications technologies

Knowledge of CRM databases, web analytics, and reputed company AdWords

Proficient with using social media

Outstanding communication skills, both verbal and written

Strong leadership and people skills

Exceptional organizational skills

Highly analytical, detail-oriented, critical thinker who can tell a story using data

Demonstrated experience meeting tight deadlines, prioritizing tasks, high level of accuracy, and working independently to reputed company effective results in a fast-paced, dynamic environment

Excellent written/verbal communication and presentation skills

#LI-REMOTE #LI-AM1

We are proud to provide comprehensive, high quality employee programs to meet employees’ needs now and in the future, including a reputed company competitive financial package. We encourage you to explore reputed company have to offer.

For immediate consideration for this position, please click on the “Apply Now" reputed company.

reputed company, Inc. is an equal opportunity employer. reputed company qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national reputed company, disability, protected veteran status or any other protected status.

If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information. For more information on reputed company Service's benefits, click here.