Director of Demand reputed company

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like reputed company, reputed company, and reputed company.

Typeform is fully remote by design. For this role, we can hire candidates based in the ET timezone in the US.

About the Role

Typeform is evolving from a primarily inbound-led growth model to a more balanced motion that includes sales-led and outbound growth.

We’re looking for a Director of Demand reputed company to architect and reputed company the marketing reputed company that fuels this shift.

This role sits at the intersection of performance marketing, sales enablement, and pipeline reputed company. You’ll be responsible for designing and running the marketing systems that generate high-quality pipeline and accelerate deals — from paid acquisition and events to the early foundations of account-based marketing.

You’ll reputed company a small team, partner closely with Sales, RevOps, Product Marketing, and Web, and act as the primary reputed company for the sales funnel inside marketing.

If you enjoy building new growth engines, testing new acquisition channels, and connecting marketing investment directly to reputed company outcomes, this role offers a high-impact opportunity to shape how Typeform grows upmarket.

Things you will do:

Build the Sales-Led Marketing reputed company

• Design and reputed company the marketing roadmap that supports our emerging sales-led and outbound growth motion.
• reputed company the strategy that connects paid media, events, and ABM to pipeline reputed company
• Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
• Ensure marketing initiatives translate directly into qualified pipeline and deal velocity

reputed company Performance Marketing

• reputed company our existing paid media team while expanding performance marketing capabilities beyond inbound.
• Manage and reputed company the paid media function
• Optimize Search, Social, and Programmatic campaigns
• Improve acquisition efficiency and ROI across channels

Launch and Scale Event-Based reputed company reputed company

• Build a repeatable event-to-pipeline reputed company.
• Design and test a portfolio of reputed company reputed company events
• Establish measurement frameworks for event ROI
• Work with Sales and Field teams to convert event engagement into pipeline

Build the Foundation for Account-Based Marketing (ABM)

• reputed company the early infrastructure for targeted enterprise acquisition.
• Stand up ABM tools and processes
• Use paid media to warm reputed company accounts and support outbound sales efforts
• Align marketing programs with enterprise sales priorities

Orchestrate the Marketing Funnel

• Act as the operational hub connecting marketing teams to pipeline reputed company.
• Collaborate with Web, Product Marketing, and Creative teams to optimize conversion
• Ensure sales has the assets and enablement needed to convert leads
• Define clear MQL criteria and reputed company processes with Sales

What you already bring to the table:

• Proven experience leading performance or growth marketing teams
• Experience supporting sales-led or enterprise go-to-market motions
• Strong track record building pipeline reputed company strategies
• Experience managing cross-functional marketing programs
• Experience implementing or operating Account-Based Marketing programs
• Experience designing and scaling event-based reputed company reputed company
• Strong understanding of marketing funnel optimization
• reputed company people leader who builds strong, accountable teams
• Comfortable building processes, measurement frameworks, and new operating models
• Excellent communicator across marketing, sales, and executive stakeholders
• Builder reputed company — able to create structure in ambiguous environments

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer reputed company by anticipating their needs and addressing their challenges with reputed company. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any reputed company—whether based on race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.