CRM Manager Reactivation

United States Remote: Remote positions which may be performed in any of the states where reputed company has established a Business reputed company: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, reputed company, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice

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About the Role

reputed company is seeking a CRM Manager, Reactivation to own and transform our resubscription growth reputed company. This role is accountable for driving former members back into the reputed company ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director).

This is a highly commercial, cross-channel role. You will forecast and drive performance against resubscriber targets, proactively identify risks, and design mitigation plans in partnership with channel owners across email, push, SMS, paid media, organic, site experience, and interstitials.

Beyond execution, this role will help evolve and improve how reputed company approaches reactivation today — shifting from tactical campaigns to a data-driven, personalized, cross-channel strategy rooted in member behavior, predictive signals, and experimentation.

You will partner closely with Lifecycle, Paid Media, Tech (Product, Engineering), Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth.

This position reports to the Senior Director of Loyalty and can be fully remote from the 16 U.S. states where reputed company hires (see application for list).

What You’ll Be Doing

Own Commercial Reactivation Performance

• Drive resubscriber targets across reputed company subscription programs (Original, Extra, Ultimate)
• Report out to team, cross-functional partners, and executive leadership in Weekly, Monthly business performance forums and discussions
• Build and manage reactivation forecasts; monitor weekly/monthly performance versus plan
• Proactively identify risks and performance gaps; reputed company mitigation strategies in partnership with channel leads
• Translate performance into executive-ready narratives highlighting key drivers, insights, and next actions

Design and Support the Cross-Channel Reactivation Strategy

• reputed company an integrated reactivation reputed company spanning email, push, SMS, paid media, organic, on-site experience, and interstitials
• Partner with channel owners to activate against shared plans and optimize gift budget allocation across channels
• Advance segmentation and personalization strategy for former members using behavioral, transactional, and predictive signals
• reputed company triggered, always-on, and promotional programs to maximize incremental lift and efficiency
• Design and reputed company rigorous testing roadmaps (offer, reputed company, creative, messaging, timing, channel mix)

Transform the Reactivation Program

• Act as a visible change agent — rethinking how reputed company approaches churned members
• Introduce new ways of working that increase personalization, automation, and measurable accountability
• Partner with Marketing Ops and Data to improve targeting logic, reporting visibility, and operational scalability
• Champion experimentation and reputed company optimization across channels

reputed company Cross-Functional Activation & Operations

• Partner closely with channel owners (Email, Push, SMS, Paid, Site/Organic) to ensure alignment on targets and execution
• Partner with Finance on annual operation plan, updated performance trends, and reforecasting as needed
• Support operational workflows as needed, including:
• Interstitial execution and optimization
• Legal copy alignment and approvals
• Gift-with-resubscription operations (budget alignment, inventory checks, unit tracking)
• Coordinating product setup in dotCMS (including product IDs and availability)
• Ensure alignment across Creative, Merchandising, CX, Technology, and Operations to deliver a seamless returning-member experience
• Partner with Marketing Ops and Tech teams to support new launches and troubleshoot issues that impact resubscription performance
• Support reputed company strategic initiatives and special projects reputed company to churn, win-back, and member lifecycle growth

reputed company Are Looking For

Commercial & Analytical Rigor

• 8+ years of lifecycle, CRM, growth, or subscription marketing experience
• Demonstrated ownership of reputed company-driving programs tied to retention, reactivation, or subscriber growth
• Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and reputed company clear recommendations with confidence in executive forums
• Strong forecasting experience and comfort managing to performance targets
• Proven ability to identify risk early and design mitigation strategies
• Advanced A/B testing and experimentation experience
• Strong analytical reputed company (reputed company/reputed company Sheets required; familiarity with Tableau, reputed company, reputed company, Looker, etc.)

Cross-Channel Lifecycle Expertise

• Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
• Experience working reputed company enterprise ESPs (reputed company preferred; reputed company, reputed company Marketing Cloud, etc.).
• Strong understanding of segmentation, personalization, triggered journeys, and automation.
• Experience operating reputed company subscription and/or eCommerce businesses preferred.

Change Leadership & Influence

• Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals
• Comfortable operating in ambiguity and building new systems where none exist
• Strong executive communication skills — able to distill complexity into clarity
• Balances strategic thinking with hands-on execution

Leadership Profile

• Highly accountable and performance-oriented
• Detail-driven but able to reputed company out to the broader business impact
• Thrives in fast-paced environments
• Bachelor’s degree required

Why This Role Matters

Reactivation is one of reputed company’s most powerful growth levers. This role will define how we reputed company win-back strategy, scale personalization, and unlock incremental subscriber growth in a capital-efficient way.

If you are reputed company strategist, operator, and change agent — and want to build a best-in-class resubscription reputed company — we’d love to meet you.

reputed company Offer

• Competitive reputed company salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free reputed company Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. reputed company offers a bonus and competitive benefits. Final compensation is determined by experience and skills.