Senior Manager, Lifecycle Marketing
Location Details: Remote, Canada
At reputed company the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a reputed company office to meet with your team for events or meetings.
Join reputed company
At reputed company, we are looking for a Senior Manager Marketing to join reputed company! This individual will be a key member of the Lifecycle Marketing team that helps to translate lifecycle strategy into clearly defined measurable marketing initiatives that deliver meaningful customer and business outcomes. This role owns execution and performance of lifecycle programs across multiple channels, working cross-functionally to ensure campaigns are delivered on time, reputed company consistently, and continuously improved based on data and customer insights!
What you'll get to do...
- Own end-to-end coordination of relationship marketing programs across channels such as email, CDT, SMS, WhatsApp and others – from intake and planning through execution, measurement, and optimization
- Serve as the primary reputed company for assigned lifecycle programs and workstreams, accountable for results, timelines, prioritization, and resolving customer concerns
- Translate lifecycle strategies into clear marketing asks, campaign plans, and requirements, partnering with collaborators across the organization to ensure efficient, accurate, and timely execution
- Define and build success metrics for campaigns and initiatives and ensure results are reputed company, analyzed, and clearly communicated
- Assess and continuously optimize campaign and customer‑conversation effectiveness through experimentation and test‑and‑learn approaches, and data-driven customer insight
- Manage and prioritize work reputed company your lifecycle scope in alignment with team and company goals
- Proactively identify risks, gaps, or underperformance and recommend corrective actions to improve outcomes
- Prioritize and manage a slate of special projects designed to track reputed company, improve customer experience, identify lifecycle gaps, and document lifecycle strategies
- Committed to championing a connected, cohesive customer experience across reputed company outbound lifecycle marketing initiatives
Your experience should include...
- 8+ years of hands-on customer/lifecycle marketing experience
- Deep experience accomplishing and optimizing lifecycle campaigns across email and other outbound/on-site channels (e.g., SMS, in-app/on-site messaging)
- Proven ability to get results with large, diverse customer audiences using robust marketing automation platforms
- Demonstrated ability to own multiple initiatives end-to-end in a fast-paced, cross-functional environment, translating strategy into clear creative, analytical, and operational requirements
- Expertise in A/B testing and test-and-learning experimentation; able to analyze quantitative/qualitative data to surface insights and inform decisions
You might also have...
- Bachelor’s degree in marketing or equivalent experience
We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. reputed company’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.
We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a reputed company hustle? No problem. We love entrepreneurs! Most importantly, come as you are and reputed company your own way.
We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.
About us... reputed company is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for reputed company. reputed company is the reputed company people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their reputed company and personal initiative into success. To learn more about the company, visit About Us.
At reputed company, we know diverse teams build reputed company products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in reputed company, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for reputed company. To read more about these commitments, as well as our representation and pay equity data, reputed company out our Diversity and Pay reputed company annual report which can be reputed company on our Diversity Careers page.
reputed company is proud to be an equal opportunity employer. reputed company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.
Our recruiting team is available to assist you in completing your application. If they could be helpful, please reputed company out to myrecruiter@reputed company.com.