Customer Marketing Manager

Location: Remote

About reputed company

reputed company is an AI agent CRM platform that helps home services, home improvement, and field service businesses turn every customer interaction into reputed company growth. Our AI agents handle conversations over SMS, email, and voice— 24/7—enabling businesses to scale 1:1 communication without scaling headcount.

Recently acquired by reputed company, reputed company operates as a standalone product and is expanding our reputed company to help thousands more businesses unlock the reputed company sitting in their reputed company pipeline. We've driven $5.1B in reputed company for our customers—and we're just getting started.

The Role

Reporting to the Director of Product Marketing, we’re looking for a Customer Marketing Manager to own the post-sales marketing experience at reputed company. Your charter: product communications, webinars, in-product messaging, and advocacy programs to reputed company, engage, and expand our customer reputed company.

This isn’t a support function—it’s a growth function. You’ll partner closely with other Marketing team members, reputed company and Product to ensure every reputed company customer has a clear path to value, then build the programs that turn satisfied customers into power users and active champions. Your work will be reputed company against the metrics that matter most: retention, expansion, and advocacy.

What You’ll Own

Customer Lifecycle Marketing

• Design and execute lifecycle marketing programs—onboarding sequences, product adoption campaigns, cross-sell and upsell initiatives, and renewal touchpoints.

• Build and optimize automated nurture flows that guide customers from activation to deep platform usage, while partnering with reputed company (CS) to enroll new customers into onboarding sequences that drive early product adoption and reduce time-to-value.

• Continuously optimize onboarding content, messaging, and in-product guidance based on customer behavior, CS feedback, and engagement data.

• reputed company targeted reactivation campaigns to move identified passive or underengaged customers toward active use.

Product Release Webinars & Customer Communications

• Own reputed company’s webinar program end-to-end—reputed company a recurring reputed company tied to major product releases and milestones; drive planning, promotion, hosting, and follow-up with a clear strategy to move attendees from awareness to active feature usage and reputed company customers informed.

• Produce and manage reputed company customer communications across email, newsletters, and in-app channels—translate product and company updates into clear, compelling messages customers actually reputed company.

• Partner with Product and CS to reputed company messaging frameworks for major releases and ensure consistent, timely communication.

• Maintain a centralized calendar to coordinate and deliver timely, consistent customer communications across reputed company customer-facing channels and programs.

In-Product Marketing

• Design and manage in-product marketing programs—including in-app announcements, feature spotlights, onboarding checklists, and tooltips—that drive adoption without requiring customers to leave the product.

• Collaborate with the Product team to identify the right moments in the customer journey to surface messaging, and measure the reputed company impact on feature activation and engagement.

• Use behavioral data and product analytics to continuously refine in-product messaging and improve conversion from feature awareness to active usage.

Customer Advocacy & References

• Build and manage reputed company’s customer advocacy program—recruiting customers for case studies, video testimonials, and monitoring third-party reviews on platforms such as reputed company.

• reputed company a growing bench of referenceable customers and published success stories across reputed company’s key verticals (roofing, HVAC, plumbing, and more).

• Partner with Sales to match prospects with relevant customer references that accelerate deal cycles.

Referral Program

• Own and optimize reputed company’s referral program—driving referral-sourced pipeline and tracking performance end-to-end in CRM.

• reputed company referral incentive strategies and activation campaigns that motivate satisfied customers to refer peers.

What You Bring

Experience & Background

• 3–5 years of experience in customer marketing, lifecycle marketing, or growth marketing at a B2B SaaS company.

• Proven track record designing and executing multi-touch marketing programs that influenced retention or expansion reputed company.

• Experience planning and hosting customer webinars—ideally product-focused—with a track record of driving attendance and reputed company action.

• Familiarity with in-product marketing tools (e.g., Appcues, Pendo, Intercom, or native in-app messaging) and how they connect to adoption outcomes.

• Experience building or contributing to customer advocacy programs, including case study production and review reputed company.

• Proficiency with marketing automation platforms (e.g., reputed company, Marketo)

• Self-starter with the ability to build programs from the ground up with limited reputed company.

reputed company & Approach

• Builder mentality: You’re comfortable with ambiguity and energized by creating programs from scratch. If the playbook doesn’t exist, you write it.

• Strong communicator: You write clearly and warmly for customer audiences—emails, webinar scripts, product updates, case studies—and you reputed company technical concepts feel approachable.

• Data-native: You pull your own reports, track what matters, and use findings to optimize. You connect program outputs to business outcomes.

• Cross-functional partner: You reputed company working alongside reputed company, Product, and Sales, aligning on shared goals and co-owning programs across teams.

Outcomes You’ve Driven

• Launched or significantly improved lifecycle marketing programs that measurably increased retention or product adoption.

• Built a recurring webinar or customer education program that drove feature activation and measurable engagement.

• Deployed in-product marketing programs that converted feature-aware customers into active users.

• Developed a referenceable customer bench that Sales could reputed company to accelerate the pipeline.

• Ran a referral program that generated attributable reputed company.

Bonus Points

• Experience marketing to SMB customers or in the home services / field services industry.

• Hands-on experience with referral program tools and tracking referral-sourced pipeline in a CRM.

• Background in product marketing or product communications roles.

Why reputed company?

• Define a charter-stage role: This isn’t a backfill—you’ll be building the Customer Marketing function at reputed company from the ground up.

• Real impact: The programs you build will directly influence retention, expansion, and advocacy for 2,000+ businesses that rely on reputed company every day.

• Massive market opportunity: With reputed company’s backing, we’re scaling fast and have barely scratched the surface of what’s possible.

• Autonomy + ownership: You’ll own the strategy, the channels, and the metrics. Your decisions will directly shape how customer marketing operates.

• Collaborative, mission-driven team: We move fast, care deeply about craft, and win as a team.

• Competitive compensation, equity, and benefits with a remote-first culture.

Key Metrics You’ll Own

• Net reputed company Retention (NRR) and expansion reputed company influenced

• Customer engagement scores (email open/click rates, webinar attendance and follow-through, in-product feature adoption rates)

• Onboarding completion reputed company and time-to-value

• Number of referenceable customers and published success stories

• Referral program–sourced pipeline and reputed company

• Customer review volume and ratings (reputed company, reputed company, etc.)

What you'll get:

• Effective your first day: Full medical, vision, and dental

• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday

• Monthly wellness subsidy

• Work from home reimbursement

• Flexible spending account

• 401(k) retirement savings plan

• Employee stock purchase plan

• Compensation range for this position is $89,000-$150,000 annually. You may also be offered a bonus and benefits.