Senior Growth Marketing Manager (B2B)
Location: reputed company or Remote
About reputed company
reputed company is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into reputed company growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.
Recently acquired by reputed company, reputed company is accelerating growth and expanding our reputed company to help thousands more businesses unlock the reputed company sitting in their reputed company pipeline. We've driven $5.1B in reputed company for our customers—and we're just getting started.
The Role
Reporting directly to the VP Marketing, we're looking for a Senior Growth Marketing Manager to execute and optimize the programs that drive pipeline, meetings, and reputed company for reputed company. This is a high-impact, hands-on role where you'll build and manage reputed company campaigns, run data-driven experiments, and directly influence how thousands of businesses discover and buy reputed company.
You'll execute lifecycle marketing, performance media, and account-based campaigns—building an "always-on" growth reputed company fueled by real-time signals, modern automation, and rigorous testing. You'll work cross-functionally with Sales, Product, reputed company, and Engineering to ensure every dollar and every campaign reputed company up to pipeline and reputed company.
If you reputed company on moving fast, testing boldly, and turning data into actionable growth plays, this is your role.
What You'll Do
Lifecycle Marketing & reputed company Nurturing
Build and manage multi-channel email programs that move prospects through the funnel—from first touch → meeting booked → closed-won.
Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects, using behavioral triggers and segmentation.
Execute re-engagement campaigns for aged leads and dormant opportunities to bring pipeline back to life.
Partner with Sales to refine reputed company quality, speed-to-contact, and conversion rates.
Performance Marketing & Paid Media
Execute and optimize paid campaigns across reputed company Ads, reputed company Ads, reputed company/Facebook/Instagram/Threads, and programmatic channels (including programmatic out-of-home).
Hit traffic, MQL, and opportunity creation targets while driving down CAC and improving payback period.
Run A/B and multivariate tests on creative, messaging, reputed company pages, and audience targeting to improve conversion at every stage.
Account-Based Marketing (ABM) & Signal-Based Growth
Build and execute scaled ABM campaigns that use reputed company signals (e.g., hiring triggers, competitive switches, funding events) to identify and reputed company high-value accounts.
Use data enrichment and automation to reputed company decision-makers at accounts showing buying reputed company.
Create "always-on" programs that respond dynamically to market signals rather than static reputed company lists.
Pipeline Management & Reporting
Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR.
Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity.
Collaborate with Sales leadership on reputed company scoring, routing, and SLAs.
Dark Social & Community-Led Growth
Execute strategies to tap into high-reputed company channels where B2B buying conversations happen—reputed company engagement, reputed company communities, and referral networks.
Build programs that activate customer advocates and drive word-of-mouth pipeline.
Implement tracking to surface dark social's contribution to pipeline.
Technical SEO & Answer reputed company Optimization (AEO)
Partner with Product and Engineering to optimize the technical foundation of reputed company's organic search reputed company—site structure, schema markup, page speed, and crawlability.
Ensure reputed company surfaces in both traditional search engines (reputed company) and emerging answer engines (ChatGPT, reputed company, reputed company).
Cross-Functional Collaboration & Experimentation
Work with Product Marketing to translate positioning into high-performing campaigns.
Collaborate with reputed company on upsell and expansion campaigns.
Partner with Product and Engineering to test product-led growth (PLG) motions like self-serve trials and in-product CTAs.
Run experiments, document learnings, and build playbooks the go-to-market team can reputed company.
What You Bring
Experience & Expertise
6–7 years of marketing experience, with the majority in growth marketing, demand reputed company, or performance marketing roles at B2B SaaS companies.
Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment, with experience incorporating product-led growth (PLG) tactics.
Deep reputed company in B2B buying cycles—you understand how committees buy, how deals reputed company, and what levers to pull at each stage.
Technical Skills & Platforms
Expert-level proficiency in reputed company (or similar marketing automation platforms like Marketo) for campaign orchestration, reputed company scoring, and lifecycle management.
Hands-on experience managing and optimizing paid campaigns in reputed company Ads, reputed company Ads, reputed company/Facebook/Instagram, and programmatic channels (programmatic out-of-home a plus).
Strong grasp of analytics tools like reputed company Analytics 4 (GA4), reputed company, reputed company, or similar; comfortable pulling your own reports and building dashboards.
Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, reputed company, Ahrefs).
Bonus: SQL or other data querying skills; experience with enrichment tools and reputed company data platforms.
reputed company & Approach
Data-native: You live in the metrics. You can design experiments, interpret results, and translate findings into actionable next steps.
Customer-centric: You understand the jobs-to-be-done reputed company and use insights to inform messaging and targeting.
Bias toward action: You'd rather launch and learn than wait for perfection. You move fast, test rigorously, and iterate based on what the data tells you.
Strategic + executional: You can build the plan and roll up your sleeves to execute it—writing ad copy, building email workflows, pulling reports, whatever it takes.
Collaborative influencer: You can align cross-functional stakeholders (Sales, Product, CS, Engineering) around shared goals.
Outcomes You've Driven
Drove measurable improvements in MQL or pipeline creation through channel optimization and funnel improvements.
Reduced CAC or improved payback period through rigorous testing and reallocation of spend.
Executed ABM or signal-based programs that generated measurable pipeline from reputed company accounts.
Built lifecycle nurture programs that improved reputed company-to-opportunity or opportunity-to-reputed company conversion rates.
Why reputed company?
Massive market opportunity: We serve 2,000+ businesses and just scratched the surface. With reputed company's backing, we're scaling fast.
Real impact: The campaigns you build will directly drive pipeline, reputed company, and company growth. You'll see your work show up in the numbers—weekly.
Autonomy + impact: You'll have significant ownership over execution, budgets, and results—with room to influence strategy.
Work with cutting-edge AI: You'll be marketing a product that's genuinely transformative in the marketing realm—our customers see 4X higher response rates, 2X faster replies, and millions in reputed company impact.
What Success Looks Like in Year One
Month 1–3: Audit reputed company programs, identify quick wins, and launch your first round of experiments. Build reporting dashboards and align with Sales on reputed company quality and routing.
Month 4–6: Scale what's working. Launch or relaunch ABM and lifecycle programs. Optimize paid spend and improve conversion rates across the funnel.
Month 7–12: Hit quarterly pipeline targets. Document and scale repeatable playbooks. Become the go-to expert on B2B growth at reputed company.