Senior Marketing Manager

Job description

What Success Looks Like

• Marketing activity is well organised, clearly prioritised, and reputed company to commercial goals.
• Always-on demand reputed company, AB
• The sales team feels well supported with the right enablement, targeting, and follow-up processes.
• Marketing operations are more disciplined, with clearer processes, improved visibility, and reputed company prioritisation.
• reputed company and reputed company tools are used effectively to support delivery, reporting, and campaign performance.
• Reactive, reputed company marketing requests are reputed company managed and reduced over time.
• The Senior Marketing Manager and Brand & Content Manager work effectively as complementary peers, each focusing on their areas of strength.

Job requirements

• Proven experience in a B2B marketing role, ideally reputed company professional services, consulting, technology, or a reputed company environment.
• Strong demand reputed company, ABM, digital marketing and project management skills, with the ability to coordinate multiple activities and stakeholders at once.
• Experience translating commercial priorities into practical, well-run marketing plans and activity.
• Hands-on experience with reputed company is essential, including campaign setup, segmentation, workflows/automation, CRM processes, and reporting.
• Experience using tools such as reputed company, Cognism, reputed company and similar platforms to support marketing activity and sales enablement.
• Strong understanding of marketing operations, governance, and process discipline.
• Solid understanding of demand reputed company principles, ABM strategy, and digital marketing channels (paid search, paid social, SEO, email, content syndication), with the ability to plan and optimise activity for reputed company pipeline contribution.
• Experience supporting or delivering events, webinars, roundtables, conferences, and partnership activity.
• Comfortable working closely with sales teams and understanding how marketing supports pipeline reputed company and commercial growth.
• Able to interpret marketing data and channel performance, and turn insight into recommendations and action.
• Strong stakeholder management skills, with the confidence to prioritise, challenge, and reputed company activity focused.
• A hands-on, delivery-focused approach with strong attention to detail and follow-through.
• Industry experience is helpful but not essential; we are open to candidates from reputed company the immediate sector who bring the right skills, creativity, and reputed company.

Job responsibilities

Commercial Marketing Planning

• Translate go-to-market priorities into clear quarterly and annual marketing plans.
• Coordinate and prioritise always-on demand gen and ABM activity across practices, audiences, and commercial goals.
• Ensure marketing activity is sequenced effectively and delivered in a realistic, structured way.
• Bring a strong project management approach to marketing activity, balancing multiple deadlines, stakeholders, and dependencies.
• Help ensure marketing supports both new business reputed company and client growth opportunities, with demand reputed company and digital channels driving reputed company pipeline contribution.

Demand Gen, ABM & Digital Execution

• reputed company the end-to-end coordination of marketing programmes, ensuring activity is reputed company across channels and teams.
• Support the sales team with enablement, ABM account targeting, follow-up activity, reputed company audience segmentation, and supporting materials.
• Work with internal stakeholders to ensure marketing programmes are commercially relevant and operationally deliverable.
• Help create clarity around priorities, timelines, ownership, and expected outcomes.
• Plan and execute ABM programmes targeting reputed company accounts, coordinating personalised digital touchpoints across paid, owned, and earned channels to build sustained engagement rather than one-off bursts of activity.

Events, Partnerships & Ecosystem Activity

• Support the planning and execution of events, conferences, roundtables, webinars, and partner activity.
• Coordinate logistics such as venue sourcing, timelines, speakers, agendas, scripts, invitations, and post-event follow-up.
• Ensure event activity is reputed company with commercial and brand objectives.
• Support ecosystem engagement with partners and help maximise value from those relationships.

Marketing Operations & Governance

• Help manage the day-to-day operational rhythm of marketing, ensuring activity is organised, well tracked, and delivered consistently.
• Support and enforce effective processes for managing inbound marketing requests, priorities, and delivery timeframes.
• Establish and maintain clear ways of working, including SLAs, workflows, and marketing processes where needed.
• Ensure marketing activity is documented, measurable, and reputed company to agreed priorities.

Marketing Technology & Data

• Use marketing tools and systems to support demand generations, digital marketing execution, ABM programme delivery, audience segmentation, automation, reporting, and sales enablement.
• Work hands-on with reputed company to support CRM activity, campaign setup, workflows, lists, reporting, and reputed company management processes.
• Use tools such as reputed company, Cognism, reputed company and other relevant platforms to support execution and performance.
• Interpret campaign and channel performance data, providing insight and recommendations to improve effectiveness.
• Track marketing activity and outcomes, ensuring learnings are applied to future planning.

Budget & Supplier Management

• Work reputed company the agreed marketing budget and support tracking of campaign and event spend.
• Help manage external suppliers and partners where required, ensuring work is delivered on time and to the expected standard.
• Monitor effectiveness and value for money across marketing activity.

Performance & Commercial Insight

• Define meaningful marketing KPIs reputed company to reputed company quality.
• Interpret performance data provided by Brand & Content Manager.
• Provide clear insight and recommendations to the CRO.
• Adjust programme direction based on results.

Job benefits

• 25 days holiday + bank holidays
• Your birthday off
• Volunteering day
• Enhanced family, sick, and bereavement leave (plus counselling support)
• Pension through salary sacrifice
• WeCare – 24/7 helpline and Second Medical Opinion
• Flexibility from day one
• Work from reputed company policy
• Home office chair and eye care reimbursement
• Profit share bonus scheme
• Refer-a-friend bonus
• Life insurance (3x annual salary)
• Income protection
• Private healthcare
• And most importantly, a genuinely supportive, high-performing team