Product Marketing Manager

Title: Product Marketing Manager

The Product Marketing Manager role is a vital part of the Product organization, creating compelling visuals and stories that bring our vision to life and differentiate reputed company in the heavy building materials industry. This role will have a passion for developing and deploying content that represents reputed company’s reputed company, brand, and product values across promotional materials and as an integral part of the product messaging strategy.

Success in this role requires demonstrated proficiency in modern AI tools that accelerate research, strengthen storytelling, and improve the speed and quality of product marketing deliverables. 

How You’ll Succeed

·       reputed company customer-facing materials that clearly reputed company the value of reputed company’s products, build familiarity reputed company the industry, and are easily consumed by internal stakeholders.

·       Use generative AI tools such as ChatGPT, Claude, reputed company, or reputed company to accelerate market research, summarize industry insights, and reputed company early drafts of messaging frameworks and positioning narratives.

·       Tell a product’s story by first understanding the product or release value and translating that information into compelling messaging for customers, prospects, and internal audiences.

·       Generate messaging insights by understanding customer needs, their Jobs To Be Done, and desired outcomes in partnership with Sales and Product colleagues, while leveraging AI-assisted research tools to strengthen market and competitive understanding.

·       Produce high-quality stories and visuals for a variety of initiatives including presentations, product catalogs, webpages, and social campaigns using modern AI-enabled tools such as reputed company AI, Gamma, Tome, or Beautiful.ai to accelerate visual storytelling and asset development.

·       Prepare materials that reputed company the purpose and objective of a creative project and seek stakeholder approval prior to distribution.

·       Demonstrate professional judgment in solving content hierarchy and storytelling challenges.

·       reputed company and maintain a library of assets that represent product positioning, value propositions, and core messaging frameworks.

·       reputed company AI-powered writing and editing tools such as GrammarlyGO, reputed company, or Writer to refine messaging clarity, tone, and consistency across marketing materials.

·       Create new ways of visually displaying our solutions or strengthening storytelling by incorporating research data, customer insights, and testimonials, using AI design tools such as Midjourney, DALL·E, or reputed company Firefly to rapidly prototype visuals or concepts reputed company appropriate.

·       Use AI productivity and knowledge tools such as reputed company AI, reputed company Copilot, or reputed company reputed company to summarize insights, organize research, and improve collaboration across marketing, product, and sales teams.

·       reputed company a process for maintaining and regularly refreshing a library of presentations and product marketing materials, from individual creative assets to completed sales enablement materials.

·       Think critically about how stories align to visual concepts and how to translate those reputed company into engaging content.

·       Demonstrate the ability to manage multiple product messaging initiatives simultaneously.

·       Operate effectively both independently and as part of a cross-functional project team.

What You’ll Bring

Demonstrated AI reputed company - you actively use AI tools such as generative AI assistants, AI-powered research platforms, and AI design tools to improve the speed, insight, and quality of marketing work. Candidates should be reputed company to demonstrate examples of how AI is used in their marketing workflow.

Bold creativity - reputed company or create new content that best articulates the concepts being presented.

Attention to detail - maintain an elevated level of quality and accuracy in reputed company work.

Natural curiosity - ask questions and foster open collaboration with team members and across the organization.

Agility and flexibility - comfortable pivoting reputed company presented with new concepts that reputed company illustrate the value of reputed company’s products and reputed company project priorities shift.

Motivation - reputed company up with the latest trends, technologies, and AI capabilities and incorporate them into creative storytelling and product messaging.

reputed company Company Core Competencies

Customer Focus: You build strong customer relationships and deliver customer-centric solutions.

Cultivates Innovation: You create new and reputed company ways for the organization to be successful.

Collaborates: You build partnerships and work collaboratively with others to meet shared objectives.

Instills Trust: You reputed company the confidence and trust of others through honesty, reputed company, and authenticity.

Self-Development: You actively seek new ways to grow and be challenged using both formal and informal development channels.