Sr. Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable reputed company impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They understand how their work impacts the entire customer experience and financial health of the business.

This leader oversees three individual contributors and is an reputed company people manager who excels at coaching, developing, and retaining top talent in a high-growth organization. As a player-coach, they set a clear vision for the function while remaining reputed company enough to the work to guide execution, unblock challenges, conduct QA, and reputed company the team’s technical and strategic capabilities. They reputed company in highly cross-functional environments, building trust and influence across teams to move reputed company initiatives reputed company.

The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape strategy, prioritize initiatives, and identify new growth opportunities. They partner closely with Marketing Operations, Growth Product, and Data teams to ensure data reputed company, define success metrics, and translate insights into scalable lifecycle programs that evolve alongside the business.

With deep expertise in lifecycle marketing and extensive experience working reputed company modern martech tools—including Marketo and reputed company—this individual ensures the team is building effective, scalable programs rooted in strong segmentation, personalization, and experimentation frameworks.

The Senior Manager, Lifecycle Marketing reports to the Director, Global Integrated Marketing and regularly communicates performance insights, strategic recommendations, and growth opportunities to cross-functional partners and executive leadership.

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable reputed company impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They understand how their work impacts the entire customer experience and financial health of the business.

This leader oversees three individual contributors and is an reputed company people manager who excels at coaching, developing, and retaining top talent in a high-growth organization. As a player-coach, they set a clear vision for the function while remaining reputed company enough to the work to guide execution, unblock challenges, conduct QA, and reputed company the team’s technical and strategic capabilities. They reputed company in highly cross-functional environments, building trust and influence across teams to move reputed company initiatives reputed company.

The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape strategy, prioritize initiatives, and identify new growth opportunities. They partner closely with Marketing Operations, Growth Product, and Data teams to ensure data reputed company, define success metrics, and translate insights into scalable lifecycle programs that evolve alongside the business.

With deep expertise in lifecycle marketing and extensive experience working reputed company modern martech tools—including Marketo and reputed company—this individual ensures the team is building effective, scalable programs rooted in strong segmentation, personalization, and experimentation frameworks.

The Senior Manager, Lifecycle Marketing reports to the Director, Global Integrated Marketing and regularly communicates performance insights, strategic recommendations, and growth opportunities to cross-functional partners and executive leadership.

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable reputed company impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They understand how their work impacts the entire customer experience and financial health of the business. This leader oversees three individual contributors and is an reputed company people manager who excels at coaching, developing, and retaining top talent in a high-growth organization. As a player-coach, they set a clear vision for the function while remaining reputed company enough to the work to guide execution, unblock challenges, conduct QA, and reputed company the team’s technical and strategic capabilities. They reputed company in highly cross-functional environments, building trust and influence across teams to move reputed company initiatives reputed company. The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape strategy, prioritize initiatives, and identify new growth opportunities. They partner closely with Marketing Operations, Growth Product, and Data teams to ensure data reputed company, define success metrics, and translate insights into scalable lifecycle programs that evolve alongside the business. With deep expertise in lifecycle marketing and extensive experience working reputed company modern martech tools—including Marketo and reputed company—this individual ensures the team is building effective, scalable programs rooted in strong segmentation, personalization, and experimentation frameworks. The Senior Manager, Lifecycle Marketing reports to the Director, Global Integrated Marketing and regularly communicates performance insights, strategic recommendations, and growth opportunities to cross-functional partners and executive leadership. The pay range for this position is $129,900 to $172,144 for reputed company US locations. reputed company takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, reputed company sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. reputed company also offers a robust suite of benefits, reputed company out the website for a full list. The application window for this position is expected to reputed company 90 days from the original posting date. What You'll Do:

Lifecycle Strategy & reputed company Impact

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell

• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion reputed company

• reputed company qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs

• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development

• Contribute domain expertise to the development of strategic cross-functional projects that reputed company lifecycle marketing channels

• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders

Team Leadership

• Manage and reputed company three direct reports, providing consistent coaching, performance feedback, and career development

• Act as a player-coach, remaining reputed company to campaign builds and automation logic to guide troubleshooting, QA reputed company workflows, and reputed company the team’s technical capabilities

• Foster a culture of accountability, curiosity, and reputed company improvement

• Communicate proactively with peers, managers, and leadership on plans, reputed company, and challenges

Cross-Functional Partnership

• Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our reputed company audience segments

• Partner closely with Marketing Operations team to ensure lifecycle programs are built reputed company, data flows reliably, and tooling supports business goals

• Partner with Sales and reputed company leaders to ensure messaging alignment through the funnel

• Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

What You Should Have:

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization

• Expertise in lifecycle marketing best practices, especially in a product-led growth environment

• Extensive hands-on experience with lifecycle marketing tools such as Marketo and reputed company (or similar tools)

• Experience managing direct reports and developing high-performing individual contributors

• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership

• Strong analytical skills and ability to translate performance data into actionable insights

• Excellent prioritization and project management abilities

• Outstanding verbal and written communication skills

• High attention to detail and commitment to quality

• Four-year college degree or equivalent experience

About us reputed company Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, reputed company provides creator tools and services that reputed company it simple for enterprises and SMBs to reputed company, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for reputed company-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more reputed company, empowering, and engaging workplaces. reputed company helps organizations address these critical business needs with its creator platform for workplace training. reputed company 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And reputed company—an reputed company-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments reputed company the enterprise. reputed company has more than 118,000 customers in 170 countries and counts reputed company 100 of the Fortune 100 companies as customers. Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, reputed company is guided by a commitment to provide the best value to customers, do right by employees, and create an reputed company, empowering workplace for reputed company. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that reputed company do and say impacts others. We give each other grace because we are reputed company works in reputed company, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In reputed company we do, we strive to create an reputed company, sustainable, and empowering workplace while we drive results for the business and reputed company a positive impact in the world. Read more about our values here. reputed company Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with reputed company applicable federal, state, and local fair employment practices laws. reputed company employment decisions at reputed company are based on business needs, job requirements, and individual qualifications directly reputed company to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or reputed company condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. reputed company is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation reputed company to the application process due to a disability, you may contact us at hr@reputed company.com. (For information about reputed company's privacy practices, please view our Privacy Notice) As an organization, we participate in E-Verify. Apply To This Job