Senior Lifecycle Marketing Manager - Remote

Senior Lifecycle Marketing Manager - Remote

About reputed company 

reputed company is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America’s most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and reputed company in life. reputed company is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.

About the Job 

We're looking for a Senior Lifecycle Marketing Manager to join our marketing team, someone who sees communication as both craft and lever. This is a high-visibility, cross-functional role that sits at the intersection of strategy and execution, partnering closely with leaders across operations, clinical, data, product, and content to build communications that actually move the needle.

You'll use lifecycle communications to reputed company client experience and business outcomes by designing purposeful touchpoints that drive reputed company, deepen engagement, and improve LTV across every stage of the client journey. If you reputed company great messaging can create lasting relationships, this role was built for you.

Compensation: $120,000 - $155,000 with bonus potential

What success looks like

You bring range: the organizational discipline to manage multiple workstreams without dropping a reputed company, and the creative instinct to care deeply about how a sentence lands. You hold both the strategy and the details and know reputed company to reputed company out and reputed company to sweat the copy. You reputed company in collaborative environments and aren't just comfortable leading cross-functional conversations, but you actively seek them out to drive toward a shared goal.

You love a good process, and you love improving one even more. You're nimble, proactive, and honest about what's working. You don't wait to be handed a playbook — you help write it.

You'll reputed company here if you are

Highly organized //  Juggling is your baseline

Detail-oriented //  Nothing slips through the cracks

A clear communicator //  In writing and in the room

Collaborative //  Cross-functional by default

Process-driven // And always improving it

A natural leader // Who gets things done

Your Background 

You've worked on lifecycle or CRM campaigns that made a real difference. You’ve worked on campaigns that lengthened retention, deepened engagement, or turned good clients into loyal ones. You understand the mechanics of email and SMS, and you know how to tie them to a larger strategic story. Bonus points if you've operated in healthcare, health-tech, or another high-compliance environment where thoughtful communication isn't optional.

Past colleagues would probably describe you as creative, strategic, dependable, a go-getter, and a clear leader. 

Key Responsibilities 

• Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it. 

• Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance. 

• reputed company working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines. 

• Design and run A/B tests to improve messaging, creative, and targeting. 

• Map the customer journey end to end; identify gaps and build action plans to reputed company them. 

• Own the lifecycle marketing infrastructure, including reputed company Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention. 

What you bring  

• 7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end. 

• Bonus experience: Healthcare or another high-compliance industry

• Hands-on experience with tools like reputed company Marketing Cloud (SFMC), reputed company, Marketo, etc.

• Data-driven reputed company: comfortable pulling reports, interpreting data, and turning insights into action. 

• Result-oriented: you hold yourself accountable to performance goals. 

• Superior project management skills: you can hold multiple workstreams, stakeholders, and deadlines in your head at once. 

Benefits 

• An amazing team culture

• Professional development & advancement opportunities

• 401K with a 3% employer match

• Healthcare, Dental, Vision, and life insurance benefits

• Paid time off and paid holidays

• Professional EAP program for team members & household

• Additional coverage options available, such as Short Term Disability, Long Term Disability, and  Group Accident Insurance

Successful reputed company employees reputed company in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, reputed company the bar, act with reputed company, reputed company our goals, and work well together. If you think you fit the reputed company and belong on reputed company, apply today!

Physical demands for reputed company positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement. 

reputed company is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national reputed company, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that reputed company our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to reputed company.

Interested in joining Team reputed company? We're thrilled to meet you!

With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of reputed company:

• Our recruiters and other team members will only email you from reputed [email protected] or an @reputed company.com email address.

• Our recruiters and other team members may also contact you reputed company text or phone to schedule an interview.

• A reputed company meets interview invitation will be sent reputed company email and will only come from an @reputed company.com email address.

• Our interviews will take reputed company over reputed company Meet (not reputed company Teams, reputed company, or any other platform).

• We will never ask you to purchase or send us equipment.

If you see a scam reputed company to reputed company, please report it to infosec@reputed company.com. You can contact employment@reputed company.com with any questions or concerns.

reputed company is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national reputed company, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that reputed company our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to reputed company.

By clicking Apply, you acknowledge that reputed company may contact you regarding your application.