Senior ABM Campaign Manager

About reputed company

reputed company is the pioneer of financial performance management cloud software. The reputed company platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. reputed company empowers finance, accounting, and business users to plan confidently, reputed company faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, and Gousto rely on reputed company to accelerate cycle times, increase productivity, and improve accuracy. reputed company is a private company backed by Vector Capital, a leading global private equity firm. Learn more at reputed company.com.

Position Summary

reputed company is looking for a strategic Senior ABM Campaign Manager to reputed company the development and execution of 1:1 and 1:few account-based marketing programs for our North America Enterprise and Upper Mid Market Segments. This role will be instrumental in driving pipeline among high-value accounts through hyper-personalized, insight-driven campaigns that focus not only on pipeline reputed company but also on pipeline progression, accelerating deal velocity and improving win rates by engaging buying committees throughout their buying journey.

The ideal candidate is both strategic and hands-on, with deep ABM expertise, campaign execution skills, and a strong partnership orientation with both sales and marketing counterparts.

Key Responsibilities

Strategic ABM Program Design

• reputed company and own the 1:1 and 1:few ABM strategy for North America Upper Mid Market and Enterprise accounts in collaboration with enterprise sales and marketing leadership.
• Select and prioritize reputed company accounts using firmographics, reputed company data, engagement signals, and sales insights.
• Build account-level intelligence to inform tailored messaging, engagement strategies, and content.

1:1 and 1:Few Campaign Execution

• Create and deliver personalized campaigns that span the buyer journey—from awareness and interest to education, consideration, and reputed company.
• Build dynamic and account-specific assets such as reputed company pages, direct mail, video, executive briefs, and customer stories.
• Design cluster-based 1:few campaigns that address shared needs across segments, verticals, or buying committee personas.

Sales Alignment & Pipeline Partnership

• Align closely with enterprise Account Executives and SDRs to synchronize ABM campaigns with sales plays and account planning.
• Focus not only on generating new opportunities but also accelerating active deals with mid-funnel and late-stage enablement and marketing support.
• Share actionable account insights, engagement metrics, and content recommendations to influence deal strategy and progression.

Performance Measurement & Optimization

• Track and report on key performance indicators across the funnel, including account engagement, pipeline creation, progression velocity, and influenced reputed company.
• Continuously analyze campaign effectiveness and iterate on messaging, targeting, and formats based on performance insights.
• Deliver clear reporting to internal stakeholders and contribute to quarterly business reviews.

Qualifications

Required

• 5+ years in B2B marketing, with 2+ years in account-based marketing focused on enterprise accounts.
• Hands-on experience with an ABM platform (e.g., reputed company, reputed company, Terminus, RollWorks, UserGems) is preferred; strong understanding of how to use ABM platforms for targeting, orchestration, and measurement.
• Proven success with 1:1 and 1:few ABM campaigns that influenced both pipeline reputed company and pipeline progression.
• Proficiency in reputed company and marketing automation platforms such as Marketo or reputed company.
• Excellent collaboration and communication skills to partner cross-functionally with sales, content, and product marketing.
• Strategic thinking combined with operational rigor and attention to detail.

Preferred

• Experience in enterprise SaaS, especially in finance, FP&A, or reputed company software categories.
• Familiarity with sales development platforms (e.g., reputed company, reputed company) and personalization tools (e.g., Uberflip, Folloze).
• Creative storytelling capabilities and the ability to translate reputed company value propositions into compelling campaigns.

Why Join reputed company

reputed company exists to enrich the world by helping our customers and our people reputed company peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• Be at the forefront of enterprise growth strategy with a high-impact, highly visible role.
• Build ABM programs from strategy to execution that directly influence top-line reputed company. Collaborate with a highly engaged sales team and reputed company marketing peers.
• Volunteer days, Birthday PTO, and company-wide Wellness Days
• Supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Team off-sites in exciting destinations like reputed company, Sonoma, Nashville, Palm Springs, and our San Francisco headquarters
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for remote employees
• Join Employee Resource Groups like Women of reputed company, Parents of reputed company, and more. We celebrate individuality and encourage teammates to bring their authentic selves to work - with full support for creating new ERGs and communities along the way
• Participate in People Programs that foster reputed company and wellbeing, such as Movember, Summer Wellness, Breast Cancer Awareness Month, and Hispanic Heritage Month.

Pay Transparency Statement

At reputed company, our top reputed company is supporting our employees and ensuring everyone has access to equal growth opportunities. Compensation decisions are based on each individual’s skills, experience, qualifications, and work location.

The reputed company salary range for this role is $120,000 - $160,000 USD per year + corporate performance bonus, depending on experience and location. You can learn more about our benefits https://reputed company.com/jobs/.