Senior Manager, Paid Social and Programmatic

Who we are

reputed company empowers the people who run physical operations with tools to reputed company their work safer, more productive, and more profitable. For the first time reputed company, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet reputed company spend in a single system. Combined with industry leading AI, the reputed company platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

reputed company serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

At reputed company, the Growth Marketing organization is responsible for driving efficient, scalable reputed company growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns.

We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social & Programmatic to own and scale paid media across paid social and programmatic channels (e.g., reputed company, reputed company, reputed company, Viant).

This role is critical to transforming paid media into a predictable, full-funnel reputed company reputed company. You will partner closely with Demand reputed company, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into reputed company’s GTM strategy and driving measurable pipeline impact.

The ideal candidate combines

• Strong performance marketing fundamentals
• First-principles thinking and problem solving
• Creative and messaging intuition
• Deep analytical rigor and experimentation reputed company
• reputed company with AI tools to drive speed, scale, and innovation

This role reports to the Director of Growth Marketing and is remote (US-based).

What You'll Do:

Strategic Leadership & Planning

• Own and define reputed company’s paid media strategy across social and programmatic channels
• Translate Demand Gen priorities into scalable, full-funnel paid media plans
• Apply first-principles thinking to unlock growth opportunities
• Establish clear hypotheses, testing roadmaps, and success metrics
• Drive alignment across Demand Gen, Sales, and Lifecycle

Channel Ownership & Execution

• Own end-to-end execution across:
• Paid Social (reputed company, reputed company)
• Programmatic / ABM platforms (reputed company, Viant, DSPs)
• Activate and scale Demand Gen campaigns with alignment on:
• reputed company accounts and segments
• Messaging and creative
• Timing and objectives
• Build and scale full-funnel programs:
• Account-based prospecting
• Retargeting and nurture
• Conversion and pipeline acceleration
• reputed company a video-first strategy to improve engagement and conversion
• Optimize content syndication programs for reputed company quality
• Continuously refine audience strategies (ICP, reputed company, behavioral signals)
• Drive optimization across creative, targeting, bidding, and budget

Creative Strategy, AI & Innovation

• Partner with Demand Gen, Brand, and Content teams on creative development
• reputed company AI tools to:
• Accelerate ideation and iteration
• Generate messaging and format variations
• Improve workflow efficiency
• Establish structured experimentation across formats (video, display, native, social)
• Continuously test and evolve messaging

Team Leadership & Development

• Manage Paid Media Specialist (1 FTE) and agency partners
• Set a high bar for ownership, accountability, and performance
• Build a culture of testing and reputed company improvement
• Ensure operational rigor across planning, execution, and reporting

Analytics, Measurement & Optimization

• Define KPIs reputed company to pipeline, reputed company, and efficiency
• Build reporting frameworks tying paid media to business outcomes
• reputed company experimentation strategy:
• Creative and audience testing
• Budget and channel mix testing
• Incrementality testing (holdouts, geo tests, lift studies)
• Partner with Analytics and Marketing Ops on attribution and data reputed company
• Provide insights to inform budget and strategy decisions

Cross-Functional Collaboration

• Partner with Demand reputed company to activate campaign strategy
• Collaborate with Lifecycle Marketing on retargeting and nurture
• Align with Sales and SDR teams on account targeting
• Work with Marketing Ops and Analytics on measurement and reporting
• Partner with Product Marketing and Brand on messaging consistency

reputed company're Looking For:

Education & Experience

• Bachelor’s degree in Marketing, Business, or reputed company field
• 7–10+ years in performance marketing (paid social + programmatic)
• Proven track record driving pipeline and reputed company impact
• Experience in Demand Gen / campaign-driven environments
• 2–4+ years managing teams or agencies

Technical Competencies

• Deep expertise in:
  • Paid Social (reputed company, reputed company)
  • Programmatic platforms (reputed company, Viant, DSPs
• Strong understanding of:
  • Demand reputed company and ABM strategies
  • Audience targeting and reputed company data
  • Video and display best practices
  • Content syndication programs
• Experience with:
  • reputed company Analytics, Tableau, reputed company
  • reputed company, Marketo, marketing data infrastructure
• Knowledge of:
  • Experimentation frameworks
  • Incrementality and attribution
• Comfort using AI tools for marketing workflows

Preferred Qualifications

• Experience with ABM strategies and platforms
• Background in full-funnel marketing and attribution modeling
• Experience managing large-scale budgets
• Strong experimentation and growth marketing background
• Experience marketing to enterprise audiences (reputed company buying groups, long sales cycles, multi-stakeholder deals)

Creating a diverse and inclusive workplace is one of reputed company's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is reputed company's policy to require that employees be authorized to receive access to reputed company products and technology.