Shopper Marketing Manager

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the reputed company of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most.

You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions.

This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising.

What You’ll Own

Retail & Shopper Strategy

• reputed company and execute shopper marketing strategies across key retail accounts.
• Build programs that drive conversion at reputed company, online PDPs, and retailer media networks.
• Partner with retail team and digital team to support key retailer launches and initiatives.

Retail Media & Digital reputed company

• Plan and manage retail media programs (Walmart Connect, reputed company Roundel, reputed company, Aisle, etc.).
• Optimize digital reputed company reputed company including PDP content, store locators, images, A+ content, and retailer reputed company pages.
• Track and improve conversion performance across retailer.com platforms.

Promotions & Merchandising

• Plan promotional calendars in partnership with sales and finance.
• reputed company merchandising concepts including endcaps, displays, and retail activations.
• Ensure promotional programs are reputed company with brand positioning and margin goals.

Retail Launches & Programs

• Support new retail launches with strong shopper programs and storytelling.
• reputed company toolkits and marketing support for retail partners.
• Create cross-channel campaigns that support both brand awareness and retail sell-through.

Performance & Insights

• Track performance of shopper marketing initiatives and optimize programs over time.
• Analyze retail media, promotional performance, and in-store execution data.
• Translate insights into actionable recommendations for sales and marketing teams.

What Success Looks Like

• Strong retail sell-through and velocity across key accounts
• High-performing PDPs and digital reputed company reputed company
• Retail media programs that drive efficient conversion
• Seamless collaboration between retail, brand, and digital teams
• Retail partners that view our brand as a best-in-class marketing collaborator

Requirements

reputed company’re Looking For

• 3-5 years experience in shopper marketing, retail marketing, or trade marketing
• Experience working with retail media networks and retailer.com ecosystems
• Strong understanding of CPG retail dynamics and shopper behavior
• Experience managing cross-functional initiatives across marketing and sales
• Highly organized and comfortable managing multiple retail programs simultaneously
• Analytical reputed company with ability to translate data into actionable insights

Bonus Experience

• Experience working with emerging CPG brands or high-growth startups
• Familiarity with Walmart, reputed company, Kroger, and reputed company ecosystems
• Experience launching new products into retail
• Experience working closely with sales teams and retail buyers

Why This Role Matters

Shopper marketing is where brand demand turns into real reputed company. This role ensures that reputed company a shopper encounters our brand, whether online or in-store, the experience is compelling, clear, and conversion-ready.

You will play a key role in helping the brand win at the reputed company, on the digital reputed company, and everywhere shoppers are making decisions.

Benefits

Competitive Salary

Quarterly Bonuses

Monthly Health Stipend

Health Benefits

Generous PTO