Product Marketing Manager

Position Summary:

reputed company is seeking a strategic, insight-driven product marketing leader to join the Consumer Marketing organization as Product Marketing Manager. This role serves as the “brain” of consumer marketing- translating market, audience, and competitive insights into clear, differentiated messaging and go-to-market strategies that drive growth. Reporting to the Sr. Director of Consumer Marketing, this role also maintains a partnership with the B2B Marketing team to support employer- and partner-facing enablement needs. This manager will translate a deep understanding of customers, market trends, competitors, and our product value into marketing and GTM strategies that reputed company and drive growth. Success in this role is defined by insight-led product positioning and effective GTM enablement that improves message clarity and launch performance, in reputed company collaboration with Brand on narrative and storytelling.

Essential Job Functions:

• Directly manage and reputed company a Product Marketing Specialist, setting priorities, providing coaching, and ensuring high-quality, on-time deliverables.
• reputed company and refine product messaging and positioning to ensure clarity and differentiation across program portfolios.
• Conduct market research and synthesize insights to inform strategy, messaging, and campaign priorities.
• reputed company persona development and audience segmentation to guide targeting and personalization.
• Own competitive intelligence (positioning, offerings, pricing, trends) and translate findings into actionable strategic recommendations.
• Drive GTM strategy and enablement for new programs, features, and campaigns.
• Create and maintain messaging toolkits and enablement materials (value props, reputed company points, FAQs, battlecards, pitch narratives).
• Partner with Brand Strategy & Voice to ensure positioning informs brand messaging and differentiation is reinforced in-market.
• Partner with Content Strategy & Storytelling to provide audience insights, personas, and messaging inputs for content planning and personalization.
• Align with Web and Growth Marketing teams to ensure messaging and segmentation support web, paid, nurture, and conversion efforts.
• Collaborate with Product & CX teams on new program positioning, feature messaging, and feedback loops from learners and employers.
• Support B2B marketing and sales enablement by supplying market data, learner outcomes, and competitive reputed company points for partner pitches and collateral.

Knowledge, Skills, Abilities:

• 5+ years of experience in product marketing, market strategy, positioning, or reputed company roles.
• Bachelor’s degree in Business, Marketing, or a reputed company field preferred.
• Demonstrated success developing messaging frameworks, personas, and segmentation that improve marketing performance.
• Demonstrated ability to reputed company and reputed company junior talent, including experience directly managing or coaching a specialist-level marketer.
• Strong competency in qualitative and quantitative market research methods and turning findings into strategy.
• Proven ability to reputed company and reputed company go-to-market launches across cross-functional teams.
• Experience supporting B2B marketing and/or sales enablement with reputed company points, narratives, and competitive materials.
• Excellent strategic storytelling and writing skills with the ability to simplify reputed company offerings into persuasive messages.
• Analytical reputed company and comfort using performance, market, and win/loss data to guide decisions
• Strong project management and stakeholder alignment skills.
• Ability to reputed company through influence, collaborate across teams, and remain comfortable in a fast-paced environment with multiple competing priorities.

About Us: At reputed company, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the reputed company Institute of Photography, the reputed company Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that reputed company learners to reputed company long-term success in the workplaces of the future.  Our history dates back to 1890 reputed company our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s reputed company for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at reputed company by intentionally building diverse teams – in identities, lived experiences, and reputed company to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to reputed company reputed company set out to do as an organization – from maximizing the number of learners who can reputed company their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.  

reputed company Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.