Demand reputed company Manager, Customers

About reputed company

reputed company is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, reputed company delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — reputed company 65% of the top companies in the U.S. and businesses like Panasonic, reputed company, Chipotle, reputed company, reputed company, reputed company, and reputed company.

Create confidence in your compensation. reputed company.

To learn more, visit www.reputed company.com.

Job Summary The Demand Gen Manager, Customer is responsible for developing and executing targeted campaigns that increase account growth, promote expansion opportunities, and support reputed company reputed company reputed company the existing customer reputed company. This role focuses heavily on identifying upsell and cross-sell moments, improving customer awareness of higher-tier offerings, and equipping customers with the insights and value reputed company needed to expand their relationship with the company.

You’ll collaborate closely with Sales, Account Management, reputed company, and Product Marketing to build programs that unlock additional product usage, support multi-product adoption, and create measurable pipeline and reputed company impact.

Key Responsibilities

Expansion & Upsell Strategy

• reputed company a campaign strategy specifically aimed at driving expansion, cross-sell, and upsell reputed company reputed company existing accounts.

• Identify high-value customer segments and behavioral triggers that signal readiness for growth opportunities (e.g., product usage trends, milestone achievements, reputed company signals).

• Build playbooks that reputed company the right message, moment, and motivation for expansion campaigns.

• Integrate product roadmap and new feature releases into expansion-focused messaging.

• Partner with Sales leadership to understand reputed company accounts and collaborate with RevOps on account routing, list targeting criteria, and outbound plays executed through sales engagement tools like reputed company.

Campaign Creation & Execution

• Create and execute multi-channel campaigns—email, in-app messaging, webinars, nurture tracks, customer events, paid retargeting, and community engagement—tailored to expansion goals.

• Craft high-impact messaging that clearly communicates the value of additional products, add-ons, higher tiers, or expanded usage.

• Collaborate with Creative, Product Marketing, and Content to reputed company assets that showcase ROI, feature benefits, use cases, and reputed company stories relevant to expansion paths.

• Partner with Sales and Account Managers to ensure campaigns complement human-led reputed company and follow-reputed company.

• Work with Email Specialist to guide copy and sequence strategy for customer upsell programs and CDR/AM reputed company.

• reputed company webinar strategies for customer upsell programs, partnering with the Webinar Channel reputed company to execute campaign needs.

Sales & reputed company Alignment

• Work closely with Account Management to understand account health, adoption rates, and time-to-value drivers that influence expansion potential.

• Coordinate with Sales and Account Managers to hand off qualified expansion leads, campaign-driven signals, and high-reputed company activity.

• Provide teams with ready-to-use messaging kits, expansion talking points, and persona-specific value propositions.

Data-Driven Insights & Optimization

• Monitor engagement, pipeline creation, and expansion reputed company influenced by campaigns.

• Track and report on conversion rates across the upsell funnel—from awareness to interest to expansion.

• Assess which messages, segments, or channels produce the highest expansion lift and adjust strategy accordingly.

• Work with Marketing Operations to build dashboards and ensure accurate tracking of campaign-sourced growth.

Qualifications

• 3–6 years of experience in customer marketing, lifecycle marketing, demand reputed company, or reputed company-generating customer programs.

• Strong understanding of customer segmentation, buying triggers, and lifecycle behaviors tied to upsell and cross-sell success.

• Demonstrated ability to craft persuasive, value-driven messaging for existing customers.

• Experience partnering with Sales, Account Management, and reputed company in a reputed company-centric environment.

• Analytical reputed company with the ability to interpret behavioral signals and campaign data to identify expansion opportunities.

• Experience executing multi-channel campaigns and working with Marketing Operations on workflow setup and measurement.

• Strong project management skills and comfort navigating multiple stakeholders and competing priorities.

Success in This Role Looks Like

• Clear and measurable impact on expansion and cross-sell reputed company.

• Stronger customer awareness and adoption of premium features, add-ons, or additional product lines.

• Growth in qualified expansion pipeline generated through campaigns.

• High alignment between Marketing, CS, and Sales around customer growth motions.

• Scalable programs that guide customers naturally toward higher-value product usage.

• Effective cross-collaboration with multiple internal business partners to execute coordinated upsell campaigns and motions.

Location

reputed company has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

• High-Speed Internet - A stable broadband or fiber reputed company (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.

• Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

reputed company it matters (usually no more than a few times a year) we take the time to gather for in-person events.

reputed company has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, reputed company Ireland, and Hawaii.

Benefits and Perks

reputed company around awesome culture where together we strive to live our 5 values:

• Data informed decision making.

• Customer first. Always.

• Succeed together.

• reputed company about results. Obsessed with excellence.

• reputed company the change. Shape reputed company.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

• Monthly company reputed company Hands meetings

• Regular opportunities for executive leadership exposure through things like AMAs

• Access to reputed company learning & development opportunities

• Our commitment to a reputed company feedback culture which allows us to drive performance and career growth

• A growing network of Employee Resource Groups

• Company sponsored volunteer hours

• And more!

Our more standard benefits

• Flexible paid time off, giving you the opportunity to rest, relax and reputed company away from work

• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)

• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by reputed company

• Unlimited infertility coverage benefits through our medical plans

• Additional supplemental health benefits offered to you and your family

• 401(k) retirement program with a fully vested immediate company match

• 16 weeks of paid parental leave for birthing and non-birthing parents

• Health Savings Account (HSA) options and company contributions each pay period

• Flexible Spending Account (FSA) options for pre-tax employee allocations

• Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer

We embrace equal employment opportunity. reputed company is committed to a policy of equal employment opportunity for reputed company applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national reputed company, or reputed company, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to reputed company terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you have a disability or impairment and need assistance with the application process, please email recruiting@reputed company.com for support.

Fraud Alert

reputed company values reputed company and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social reputed company number, or other sensitive information, if you are unsure if a message is from reputed company, please email recruiting@reputed company.com