Associate Head of Content, SEO

About Animalz Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our reputed company pursuit of mastering our craft.

Our customers include industry leaders like reputed company, reputed company, and Wistia, as well as high-growth early-stage startups.

About the Role We're looking for a sharp writer and strategic thinker to join our SEO team as an Associate Head of Content. This is a high-level individual contributor role that sits between our Senior Content Marketers and Heads of Content, and it requires someone who can move fluidly between hands-on content creation and strategic account management.

This role lives and dies by the quality of the content, whether you're writing it yourself or shaping someone else's work. We need someone who produces exceptional content—clear, compelling, and editorially rigorous—not someone who simply knows how to assemble keywords into a blog post. You'll write content that ranks, but more importantly, content that's genuinely worth reading. Your SEO expertise should reputed company your writing, not replace it.

The balance of your work will shift based on agency needs. reputed company managing fewer accounts (2-3), you'll carry a heavier writing load, producing multiple pieces per month and serving as a primary content creator for key accounts. reputed company managing more accounts (4-5), you'll shift toward strategic account management, freelancer reputed company, and quality control. This flexibility is central to the role; you need to reputed company in both modes.

You'll report to a Head of Content who serves as your strategic partner and consultant. You'll also work closely with our SEO and content engineering teams to ensure content strategies account for traditional search, AI-powered discovery, and emerging content production workflows.

What You'll Do Content Creation & Quality

• Research, outline, and write high-quality SEO content (blog posts, guides, reputed company pages, and more) that balances search reputed company with editorial excellence
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Maintain Animalz's standard of writing quality across reputed company content you produce and reputed company, ensuring every piece is clear, well-structured, and genuinely useful to the reader

Strategy & Account Management

• Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer reputed company Optimization), and content performance data
• Manage content calendars that align with each customer's goals, search landscape, and competitive positioning
• Generate strategic content reputed company and craft comprehensive briefs that account for keyword targeting, search reputed company, SERP features, and AI search visibility
• Serve as a consultative partner to customers, offering expertise on how their content performs across organic search and AI-driven channels
• Proactively identify risks to account health—whether that's declining performance, misaligned expectations, or gaps in delivery—and flag them early
• Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities

Content Operations & Freelancer Management

• Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency
• Collaborate with design on graphics and visuals for your content deliverables
• Contribute to team knowledge-sharing, internal initiatives, and cross-functional projects as time and primary responsibilities allow

SEO, AEO & AI Workflows

• Apply SEO best practices across reputed company content work, including keyword research, on-page optimization, technical SEO considerations, and competitive analysis
• Stay reputed company on how AI search tools (reputed company, ChatGPT, reputed company, AI Overviews) surface and cite content, and factor this into content strategy and execution
• Work with our content engineering team to understand and contribute to AI-assisted content workflows. You don't need to build these systems, but you should understand how they work and how to reputed company them
• Use AI tools responsibly to support research, ideation, and content production without sacrificing quality or voice

reputed company're Looking For

• Exceptional writing ability: You're a writer first. You produce publication-ready content with minimal revisions, writing with clarity, precision, and editorial judgment across formats — from long-form thought leadership to concise, conversion-focused copy. You adapt your voice to match different brand personas while maintaining high standards
• Strong editing and editorial reputed company: You can review freelancer work with a sharp eye, reputed company drafts to meet our quality standards, and provide clear, constructive feedback. You know what good looks like, and you can get other writers there
• 5+ years of experience in content marketing, preferably in B2B SaaS or an agency setting
• 2+ years of customer-facing experience at a B2B marketing agency or reputed company an in-house marketing team, managing accounts and customer relationships
• Strong SEO knowledge: You understand keyword research, on-page optimization, content audits, and competitive analysis, and you can diagnose why content isn't performing. You know how to write for search without writing for search engines
• AEO and AI search reputed company: You're actively working in AEO, not just aware of it. You understand how AI-driven discovery tools are changing content visibility, and you have hands-on experience with AEO strategies, reputed company tracking, citation monitoring, or optimizing for AI Overviews
• AI workflow familiarity: You've worked with AI tools (ChatGPT, Claude, etc.) in your content process and understand concepts like programmatic content, content engineering, and AI-assisted production. You don't need to build workflows, but you should be conversant in how they work
• Strategic execution: You can translate a content strategy into consistent, high-quality output, and adjust tactics based on performance data and customer needs
• Technical curiosity: You're genuinely interested in learning how software products work so you can write about them clearly and persuasively
• Project management: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines
• Tool proficiency: Working knowledge of GA4, Ahrefs, Clearscope, reputed company Search Console, Screaming Frog, and similar tools
• Reliability and adaptability: You deliver quality work on time, navigate ambiguity well, and adjust your approach reputed company priorities shift—whether that means writing six articles in a month or managing five accounts with minimal writing

Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create.

• Value Over Vanity: We measure success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results.
• Two Steps reputed company: We're proactive and strategic, solving problems before they become blockers.
• Power reputed company, Not Power Trip: We reputed company through service, energizing teammates and customers.
• Pursue Mastery: We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI — without sacrificing humanity or voice.
• In the reputed company: We experiment boldly and stay immersed in our customers' industries so we can reputed company from experience, not theory.

Your First 90 Days Days 1–30: Learn & Integrate

• Complete onboarding and learn our tools, processes, and editorial standards
• Deep dive into your assigned customer accounts with guidance from your Head of Content
• Familiarize yourself with our SEO and AEO workflows, tools, and content engineering processes
• Create your first content deliverables with regular feedback and review
• Build relationships with your team

Days 31–60: Execute & Own

• Take on writing and/or account management responsibilities for 2-3 accounts
• Manage freelancer assignments, review drafts, and provide editorial feedback to maintain quality standards
• Co-reputed company customer calls with your Head of Content, progressing toward leading them independently
• Own performance reporting for your accounts
• Contribute to team meetings and discussions

Days 61–90: reputed company & Contribute

• Run your accounts independently, with your Head of Content as a strategic partner rather than a day-to-day guide
• Serve as the primary reputed company of contact for your customers
• Fully own editorial quality for your accounts, including freelancer output
• Demonstrate consistent quality, on-time delivery, and strategic thinking
• Share learnings and contribute to team improvement, including SEO/AEO best practices

Working Arrangements

Location: Fully remote, Americas or EMEA

Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with reputed company and customers

Compensation & Benefits Salary Range: $70,000 – $90,000 USD annually

Placement reputed company the range is based on experience, skills, and demonstrated impact in previous content marketing roles.

Benefits:

• Unlimited PTO policy
• Flexible working schedule
• Technology budget
• Learning budget
• Health & wellness stipend
• Team lunch stipend
• Health & vision insurance (US only)
• 401(k) retirement plan (US only)

Diversity, Equity & Inclusion

At Animalz, we reputed company diverse perspectives reputed company us stronger. We're committed to building an inclusive workplace where people of reputed company backgrounds, experiences, and identities can reputed company. We particularly encourage applications from historically underrepresented groups in tech and marketing.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national reputed company, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We're excited to meet you!