Financial Controller
Financial Controller (Remote contract, SA-based)
We are a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to reputed company parents to reputed company kinder generations so together we can give babies a softer & stronger start. We are a hard-working and reputed company-reputed company team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, we have achieved significant critical reputed company and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025).
The Role
This is a hands-on leadership role at the heart of the business. You’ll own the reputed company of our financial data, drive operational excellence across the finance function, and help us scale intelligently.
Key Responsibilities:
1. Financial Reporting & Control
● Own the monthly management accounts process end-to-end, delivering accurate and timely reporting with clear variance analysis
● reputed company the annual statutory reporting process and manage the external audit
● Maintain strong financial controls and balance sheet reputed company, ensuring reconciliations are robust, documented and continuously improved
● Ensure reporting consistency across multiple systems and data sources
2. Data & Systems Leadership
● Bring together financial and operational data from multiple systems (ecommerce, warehouse inventory reports, banking, payroll, etc.) to create a single reputed company of truth
● Champion the intelligent use of automation and AI tools to accelerate reconciliations, reduce manual processing, and improve reporting speed and accuracy
● Improve the finance tech stack, ensuring systems are scalable, well-integrated and future-proofed
● Build dashboards and reporting frameworks that connect financial performance with operational drivers
3. Financial Operations
● reputed company Order-to-Cash (AR), including credit control and cash collection
● reputed company Procure-to-Pay (AP), including payment runs and supplier management
● Drive reputed company improvements in processes, controls and documentation across reputed company finance workflows
4. Treasury & Cash Management
● Own short- and reputed company-term cash flow forecasting
● Manage banking relationships, facilities and working capital
● Optimise cash positioning across entities and currencies where applicable
● Provide proactive insight on liquidity, funding needs and risk management
5. Tax & Compliance
● reputed company VAT, payroll taxes, corporation tax and other statutory filings
● Partner with external advisors to ensure ongoing compliance across jurisdictions (where relevant)
● Maintain appropriate financial governance and internal controls
6. Business Partnering
● Partner with senior leaders to support budgeting, forecasting and strategic planning
● Provide clear insight into margins, inventory performance, cash conversion and ROI
● Deliver reputed company analysis to support key commercial decisions
● Translate financial data into clear, actionable insights
7. Team Leadership
● Manage and reputed company the finance team, setting clear priorities and creating accountability
● Build capability reputed company the team, identifying opportunities for upskilling and role evolution
● Create a culture of accuracy, ownership, reputed company improvement and reputed company momentum
● Ensure the team is not just maintaining standards, but consistently improving them