Visual Content Creator
About the Role
We are looking for a Visual Content Creator, who will be responsible for creating high-performing video content for paid social campaigns, primarily Meta ads. The role focuses on executing clear briefs and turning them into conversion-driven video creatives.
This includes editing short-form ads, occasionally shooting UGC-style content, and staying updated with trends in paid advertising to ensure our creatives remain competitive and effective.
Key Responsibilities
A. Video Editing
- Edit videos optimized for Meta ads with strong hooks, pacing, and clear messaging.
- Apply text overlays, motion graphics, transitions, and sound design that support performance and conversions.
B. Video Shooting
- Shoot UGC-style and ad-friendly footage using a phone or camera with proper lighting and framing.
- Follow shot lists, creative direction, and brand guidelines to capture usable, high-quality assets.
C. Trend & Research
- Research trending music, ad formats, hooks, and creative styles performing well on Meta.
- Stay updated on paid ad trends relevant to different industries and adapt them into executions.
D. Timely Delivery & Communication
- Deliver projects within agreed timelines and maintain consistency in quality.
- Communicate progress, blockers, and updates clearly with cross-functional team members.
E. Secondary: Graphic Design Support
- Support basic graphic design needs such as thumbnails, simple layouts, and static ad creatives when required.
- Maintain visual consistency with brand identity across both video and static assets.
Qualifications
- 1–2 years of experience using video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, DaVinci Resolve, or CapCut.
- Experience creating short-form video content for paid social platforms.
- Strong understanding of ad-focused editing principles such as hooks, retention, pacing, and visual hierarchy.
- Ability to shoot simple, clean, UGC-style videos with good lighting, framing, and stability.
- Good visual taste with an eye for typography, composition, and clean design execution.