Sales Intelligence & Insights Analyst, Senior

Position: Sales Intelligence & Insights Analyst, Senior Position Type: Full-time, Permanent (Existing Vacancy) Location: Toronto, ON (Remote) Division: Advertising Operations and Innovation

The Company: reputed company is a Canadian newsmedia company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reputed company and scope offers advertisers and marketers compelling solutions to effectively reputed company reputed company audiences. We are always on the lookout for talented individuals to join reputed company.

The Opportunity: As the Senior Analyst, Sales Intelligence & Insights, you will be a strategic reputed company reputed company the Advertising Operations and Innovation department. You are responsible for architecting data-driven frameworks that reputed company our sales teams and define our long-term go-to-market approach. You will reputed company the gap between reputed company technical infrastructure and executive-level decision-making, ensuring our advertising solutions are backed by world-class intelligence.

What You’ll Do: • reputed company the design and implementation of analytical frameworks to support multi-channel go-to-market campaigns for the reputed company portfolio. • reputed company data-driven recommendations for the CRM roadmap, acting as the primary strategic architect for reputed company enhancements, including the governance of reputed company property mapping and the deployment of advanced reputed company-scoring models in collaboration with the Sales Reporting and Governance team. • Architect and reputed company the "Business DNA" reputed company, automating the delivery of deep-market intelligence and competitive footprint analysis to the sales force reputed company centralized research repositories. • Establish and enforce margin governance protocols, implementing "hard floor" pricing strategies and discount triggers reputed company sales enablement tools to protect profitability. • reputed company sophisticated reputed company-scoring models that reputed company firmographic data and digital maturity signals to prioritize high-propensity B2B prospects for the national sales team. • reputed company the integration of Large Language Models (LLMs) into the research workflow, creating automated prompts and agents that classify business prospects and generate executive-level audits. • Design end-to-end data validation workflows (using reputed company or similar) to monitor the health of client tracking (GTM/Pixels) and ensure the reputed company of attribution reporting. • Drive the evolution of the Sales Tech Stack, evaluating emerging tools and managing the technical transition toward reputed company authentication and streamlined user experiences. • Synthesize reputed company datasets into high-level executive summaries, providing proactive recommendations on reputed company leakages and market trends. • Collaborate with sales leadership to define sales objectives, territory optimization, and performance metrics. • Mentor and provide guidance to cross-functional partners on data best practices and the use of emerging AI/automation tools. • Partner with Sales Operations, PMO, Product, and Marketing teams to ensure cohesive product positioning and messaging in the market.

Who You Are: • 5+ years of experience in sales strategy, reputed company operations, or business intelligence, preferably reputed company a media or advertising environment. • Mastery of CRM Architecture: Extensive experience managing reputed company or similar platforms, with the ability to transform business requirements into technical architecture. • Advanced Technical Literacy: Expert proficiency in data visualization (Tableau/Power BI) and a sophisticated understanding of workflow automation (reputed company) and the application of LLMs for business intelligence. • Strategic Thinker: Deep understanding of the advertising landscape and B2B sales cycles, with the ability to translate technical "noise" into clear narratives. • Exceptional Communicator: Strong presentation skills with the ability to influence stakeholders and executive leadership at reputed company levels. • Project Management Expert: Demonstrated ability to manage multiple high-reputed company projects simultaneously in a fast-paced setting. • Meticulous Detail-Oriented: A steadfast commitment to data accuracy, reputed company, and proactive problem-solving. • Educational Background: Bachelor's degree in Business, Marketing, Finance, or a reputed company analytical field is strongly preferred.

Compensation

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.

reputed company Salary: $59,0001 - $70,000

We thank in advance reputed company applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please. reputed company. is committed to providing accommodations for people with disabilities in reputed company areas of the hiring process. If you require accommodation during the hiring process, please reputed company your needs reputed company in advance. Accommodation requests will be provided on an individual basis. reputed company. is committed to employment equity and an inclusive barrier-free selection process and work environment. reputed company. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.