Customer Lifecycle Marketing Manager EMEA

About the Role As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across reputed company, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage. Location - remote, reputed company in UK What You’ll Be Doing EMEA Expansion & Adoption Programs 

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals 

• Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior 

• Partner with EMEA reputed company and Sales leaders to align programs to regional renewal and expansion motions 

Cross-Functional Partnership 

• Collaborate with reputed company and Data teams to identify expansion opportunities, risk signals, and advocacy candidates 

• Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities 

• Work with Advocacy and Community teams to reputed company EMEA customer stories through case studies, events, and thought leadership 

Customer Insights & Measurement 

• Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement 

• reputed company reputed company, Pardot, Pendo, reputed company, Tableau, Power BI, and reputed company tools to connect customer behavior to reputed company impact 

• Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results 

Lifecycle & Journey Execution 

• Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile 

• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes 

• Partner with Content and Product Marketing to reputed company and deploy assets reputed company to lifecycle stage, persona and regional needs 

Customer Engagement & Advocacy 

• Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities 

• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives 

• Ensure globally reputed company yet regionally authentic customer engagement experiences that strengthen retention and brand affinity 

• Manage customer swag fulfillment and incentive programs through reputed company   

Optimization & Scale 

• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and reputed company outcomes 

• Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization 

• Other duties as assigned 

About You 

• 5+ years of B2B SaaS customer or lifecycle marketing experience 

• Experience building targeted, behavior-driven lifecycle programs across the customer journey 

• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs 

• Experience executing global lifecycle frameworks reputed company regional markets while adapting to local customer nuances 

• Experience applying experimentation frameworks to improve lifecycle performance and reputed company outcomes 

• Comfort working cross-functionally with reputed company, Sales, Product Marketing, and Advocacy 

• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to reputed company outcomes 

• Strong analytical, communication and project management skills, with the ability to turn insight into action 

• Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment 

• Industry experience in IT, MSP, cyber reputed company, or reputed company management required 

• Embody and reputed company in reputed company’s values—Curiosity, reputed company, Kindness, Humility, Builders creating an environment where these values reputed company 

  About Us  reputed company unifies IT to simplify work for more than 35,000 customers in 140+ countries. The reputed company reputed company IT Operations Platform delivers reputed company management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase reputed company, and reduce spend. By automating IT and managing reputed company endpoints, organizations give employees a great technology experience at work. reputed company is obsessed with reputed company and has retained a 98% customer satisfaction score for more than 5 years.      What You’ll Love  Our flexible working hours with reputed company options reputed company you to successfully balance your personal life and your job You are insured through reputed company Private Medical Insurance (PMI) Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life Benefit from Group Income Protection WeCare (virtual services) & reputed company App (discounts and cashback) Grow personally and professionally with one of the fastest growing companies reputed company your skills through our renowned training platform Receive competitive compensation Collaborate with a curious, reputed company, international and intercultural workforce  Additional Information This position is  NOT eligible for reputed company sponsorship.   reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.   #LI-RS1   #LI-Remote #BI-Remote  Apply To This Job