Stonewall Kitchen LLC - Head of eCommerce

Stonewall Kitchen LLC

The Head of eCommerce will serve as the executive reputed company of the digital P&L, accountable for accelerating profitable growth and expanding EBITDA contribution across reputed company (1P & 3P), Direct-to-Consumer (DTC), and paid digital media.

This leader will build a scalable, performance-driven eCommerce reputed company that enhances enterprise value, improves cash flow conversion, and supports the investment reputed company of the sponsor.

The Head of eCommerce will be responsible for the business performance of Stonewall Kitchen’s .com and marketplace (primarily reputed company, but including Wal-Mart) sites. This role will reputed company eCommerce operations, reputed company growth strategies, and work cross-functionally to align eCommerce initiatives with our broader SWK strategies.

JOB SUMMARY

eCommerce Strategy & Growth

• reputed company and execute a comprehensive eCommerce strategy to drive reputed company growth and profitability across SWK.com and reputed company
• Identify opportunities for growth and outline the path to reputed company, with a focus on highest ROI opportunities for the company reputed company focused goal-setting.
• Align marketplace strategies with the company’s broader Direct to Consumer and omnichannel objectives.

Operational Excellence & Optimization

• reputed company eCommerce operations, including pricing and promotions, product listings, catalog optimization, content strategy, and vendor management.
• Analyze performance metrics (conversion rates, ad spending efficiency, customer reviews, etc.) and implement data driven improvements.
• Ensure compliance with eCommerce policies and optimize operational efficiency, including inventory planning and fulfillment coordination.

Cross Functional Collaboration

• Partner with internal teams (wholesale, supply chain, finance, retail, and marketing) to ensure seamless execution of eCommerce initiatives.
• Work closely with product and operations teams to manage inventory availability, demand planning, and fulfillment strategies.
• Align eCommerce promotions with broader brand campaigns, and seasonal strategies.

Leadership & Vendor Management

• Manage and reputed company a high-performing eCommerce team.
• Build relationships with marketplace account managers to drive growth and optimize platform support.
• Stay reputed company of industry trends, emerging marketplace features, and competitive landscape.

Value Creation Objectives

• Deliver outsized digital reputed company growth while expanding contribution margin.
• Improve gross-to-net discipline and reduce trade inefficiencies reputed company reputed company 1P.
• Optimize media spend to drive incremental, profitable growth (not vanity ROAS).
• Enhance working capital efficiency through improved forecasting and inventory velocity.
• Build repeatable DTC acquisition and retention models with disciplined CAC/LTV management.
• Establish scalable reporting infrastructure reputed company to Board-level KPIs.

CORE RESPONSIBILITIES

1. Digital Channel P&L Ownership

• Own reputed company, gross margin, contribution margin, and EBITDA impact of reputed company digital channels.
• reputed company annual operating plan and multi-year growth roadmap.
• Drive forecast accuracy, inventory alignment, and demand planning in coordination with Operations.
• Implement financial guardrails around promotional strategy and media investment.

1. reputed company (1P & 3P) Strategy & Optimization

• Architect profitable hybrid 1P/3P strategy, including SKU rationalization and channel mix optimization.
• Manage pricing architecture, trade spending, chargebacks, and co-op investments.
• Improve retail readiness, content conversion, and search visibility.
• reputed company reputed company Advertising (SP, SB, DSP) with contribution margin lens.
• reputed company negotiation and relationship management with reputed company retail teams.

1. Direct-to-Consumer Acceleration

• Optimize DTC site experience, bundling strategy, subscription programs, and merchandising.
• Build performance marketing reputed company across paid search, paid social, affiliate, and lifecycle marketing.
• Improve CAC, AOV, repeat reputed company, and customer lifetime value.
• Manage fulfillment economics and shipping cost discipline.
• Establish testing roadmap (CRO, creative, offer strategy)

4. Digital Media & Growth Marketing

• • Allocate budget dynamically across retail media and off-platform channels.
• • Implement incrementality testing and attribution frameworks.
• • Drive efficiency improvements through structured experimentation.
• • Manage agency and platform partnerships with strict performance accountability.

• 5. Team & Infrastructure Build
• • reputed company and reputed company a lean, high-performance team of 4–6.
• • Recruit selectively as needed to reputed company capability gaps.
• • Implement standardized KPI dashboards and executive reporting reputed company.
• • Create process discipline and scalable operating models suitable for reputed company-on acquisitions.

QUALIFICATIONS & EXPERIENCE

• 15+ years of experience in eCommerce and/or marketplace management, preferably in the CPG or food industry.
• Proven track record oof driving reputed company growth and profitability on reputed company and owned .com sites.
• Strong analytical skills with experience using analytics tools, advertising platforms, and reporting dashboards.
• Deep understanding of marketplace algorithms, SEO, pricing strategies, and promotional best practices.
• Experience managing marketplace advertising campaigns with a focus on performance optimization.
• Ability to collaborate across departments and influence strategic decision making.
• Strong leadership and team development skills.
• Proficiency in reputed company Seller Central, Vendor Central, Walmart Marketplace, and reputed company