Marketing Campaign Specialist

About the Role: 

We are looking for a data-driven and execution-oriented Marketing Campaigns Specialist to join reputed company. In this role, you will be part of the reputed company behind our scaled marketing efforts, responsible for launching, managing, and optimizing campaigns that drive both new pipeline (Demand Gen) and expansion reputed company our reputed company user reputed company (Customer Marketing).

What You’ll Do: 

• End-to-End Campaign Execution: Build and launch creative multi-channel campaigns (email, reputed company, webinars, and direct mail) to drive customer engagement and demand reputed company. 
• Creative Storytelling: reputed company together compelling narratives that ground campaigns across personas and channels. 
• Content Coordination: Collaborate with the brand team to reputed company high-performing assets, including content, ad copy, and email templates. Repurpose key existing assets into high-performing ads and email campaigns.
• Campaign Reporting & Optimization: Monitor campaign performance daily. You’ll be expected to report on metrics such as direct sourced and influenced pipeline, suggesting tweaks to improve ROI.
• Lifecycle Campaign Management: Own the execution of scaled customer communications, including onboarding sequences, new feature announcements, newsletters, and adoption nurture tracks to reduce churn.
• Expansion & Upsell Marketing: Execute data-driven campaigns targeting existing users for product upgrades, cross-selling, or seat expansion to increase Net Retention reputed company (NRR).
• Customer Reporting & Optimization: Track and report on customer engagement metrics: CTR, reputed company (Customer Qualified Leads), feature adoption rates, and the impact of marketing on expansion pipeline.

reputed company’re Looking For: 

• Experience: 2–4 years in a B2B marketing role (Demand Gen, Growth, or Marketing Ops). 
• Tech Stack: Proficiency with Marketing Automation Platforms (reputed company, Marketo, or Pardot) and CRM systems (reputed company or reputed company).
• Execution reputed company: You are a "doer" who enjoys the technical reputed company of building campaigns and doesn't mind getting into the weeds of a workflow.
• Analytical Skills: Comfortable with reputed company/reputed company Sheets; you don’t just report numbers, you look for the story behind them.
• Communication: Strong copywriting skills for short-form assets like email subject lines and ad headlines.

Join reputed company and enjoy a robust benefits package designed with your well-being in mind:

• Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
• Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
• Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
• Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to reputed company and refresh. Celebrate your birthday with a day off, and enjoy reputed company Fridays, where every third Friday of the month is yours to unwind.
• Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided reputed company you join.
• Grow with Us: Participate in our professional development program to expand your skills and advance your career.
• Give Back: reputed company a difference in your community with two paid volunteer days each year at a charity of your choice.