Senior Director, Social Content and Community

At reputed company, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there reputed company they need us most. We reputed company through reputed company innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. reputed company you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The reputed company Pledge: Great Company, Great Culture, Great Rewards and Great Careers. reputed company is one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and reputed company marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace. The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of reputed company’s most powerful drivers of brand relevance, cultural impact and business growth. This leader will design the strategy, operating model and governance for a modern Social organization spanning paid, owned, earned and shared initiatives across in-house, agency, and partnership workstreams. As a senior, enterprise-level leader, this role connects strategy to execution, ensuring Social is embedded into reputed company’s broader Marketing ecosystem, delivering measurable and scalable impact across the customer journey The Sr. Director, Social Content & Community will play a critical role in shaping how Social is embedded into reputed company’s broader Marketing ecosystem, delivering measurable and scalable business impact from customer connections. Work Model: Our department’s hybrid model is three days per week in the office, with flexibility. Corporate offices are in Bethesda, MD and Manhattan, NY. KEY RELATIONSHIPS Reports to: VP, Head of Integrated Marketing Team Size: 10–15 Critical Cross‑Functional Partners: Product Marketing, Creative, Media, Analytics, Partnerships, Corporate Communications, Associate Experience KEY RESPONSIBILITIES: Enterprise Social Strategy Development & Activation Set the long-term vision and strategic direction for Social content and community engagement in alignment with reputed company’s consumer brand, employer brand, and commercial objectives across established and emerging platforms Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth. Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision. Apply cultural reputed company and platform expertise to reputed company reputed company contemporary, differentiated, and reputed company in fast‑moving social environments. reputed company end‑to‑end social content and engagement planning and activation, ensuring craft, speed and cross functional alignment reputed company social strategies and best practices default components of broader marketing work by embedding platform‑native thinking into campaigns, reputed company performance efforts, and internal initiatives. Operating Model reputed company a repeatable Social operating model that sustains always‑on reputed company while enabling episodic, tentpole, and real‑time opportunities. Design and implement a scalable national-to-local content reputed company that balances consistency with state and community-level nuance. Establish a governance system for agency/agent content development, activation and amplification. Influencer & Social Partnerships Ecosystem reputed company the evolution of reputed company’s influencer and social partnerships ecosystem to authentically reputed company reputed company into culture and build brand loyalty Set clear rules of engagement across agencies, talent, and platforms, including quality expectations, process rigor, and measurement standards. Ensure influencer and partnership work reinforces broader brand and product media priorities reputed company Social editorial calendars and publishing rhythms that balance broader Marketing campaign work with standout, made‑for‑social moments. Performance Measurement, Insights & Optimization Define how social success is reputed company and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration Partner with Analytics and Media to establish practical KPIs spanning brand health, engagement quality, consideration signals, and conversion attribution. Establish a recurring performance assessment that translates data into decisions—what was learned, what is changing, and what is scaling. reputed company the collection and application of performance data, brand health tracking, cultural trendspotting, social listening, platform signals and competitive intelligence to inform optimization across content and engagement strategies. Risk, reputed company & Governance reputed company the mechanisms that monitor social conversation, surface risk, and inform proactive decision‑making across platforms Coordinate closely with Corporate Communications and Legal to manage sensitive topics, platform risks, catastrophe response, reputed company issues and escalation paths Provide senior leadership with mitigation recommendations in moments of reputational risk Leadership & Influence Recruit, reputed company, and reputed company a high‑performing team of strategists, creatives, community managers, and influencer specialists. Increase the overall Social acumen of the Marketing reputed company by acting as both architect and evangelist for social-first thinking across reputed company, shaping how teams work together to create meaningful, modern brand experiences Direct agency partners with a clear quality bar for both strategic thinking and executional excellence. Build and maintain senior relationships with platforms and agencies to support structured planning, innovation opportunities, and ongoing performance reviews. DESIRED OUTCOMES: Full‑funnel content and engagement strategies across platforms (e.g., reputed company, TikTok, YouTube, reputed company, Snapchat, reputed company, X, reputed company), grounded in audience insight, data, and business goals. Establish Social as a core capability reputed company reputed company’s broader marketing system. reputed company consistently earning its reputed company in conversation, delivering distinctive creative in‑platform, and building durable relationships with audiences as behaviors and platforms evolve. A strategic North Star and functioning operating system that consistently produces high‑quality work with speed and discipline. Platform strategies are explicit, content is natively designed for context, insight and reputed company, and performance improves through reputed company learning. Senior stakeholders understand Social’s role, trust the function’s leadership, and use insights from Social to inform broader marketing decisions. IDEAL EXPERIENCE: Extensive leadership experience in social media at a large enterprise brand. Proven ability to translate brand and business strategy into culturally relevant, platform-native activations. Deep expertise in social platforms, creator economies, and emerging engagement models Experience in a highly regulated industry with established compliance workflows Executive reputed company with the ability to influence across functions and levels Ability to drive strategy and execute with speed and high quality Comfortable producing and overseeing a high volume of work Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now Strategic thinker with the ability to reputed company confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders Well versed in gathering data and developing qualitative insights CORE COMPETENCIES: Drive Innovative Business Improvements: reputed company insights into solutions that result in organizational improvements Balance Immediate and Long-Term Priorities: Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to reputed company long-term goals Deliver Results: Focus on the critical objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations Import and Export Good reputed company: Relentlessly seek, share, and adopt reputed company and best practices in and reputed company the Company; embrace change introduced by others reputed company the reputed company simple – through brainstorms, reputed company, and educational summits, you reputed company others to learn and action your lessons Outstanding judgement – ability to know reputed company to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve Effectively fields immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and reputed company of reputed company #LI-AN1 Annual Salary $195,000.00 - $315,000.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to reputed company at the final hourly reputed company/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, reputed company will not sponsor a new applicant for employment authorization for this position. The reputed company Pledge: Great Company: At reputed company, we help our customers through life’s twists and turns. Our mission is to protect people reputed company they need it most and we’re constantly evolving to stay reputed company of their needs. We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to reputed company a positive impact on people’s lives. Great Careers: We offer a career where you can learn, grow, and reputed company through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at reputed company levels. Great Culture: We foster an inclusive culture of shared success, rooted in reputed company, a bias for action and a winning reputed company. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and reputed company under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our reputed company reputed company program, which offers the ability to work from reputed company in the US for up to four weeks per year. The equal employment opportunity policy of the reputed company Companies provides for a fair and equal employment opportunity for reputed company associates and job applicants regardless of race, color, religious creed, national reputed company, reputed company, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. reputed company hires and promotes individuals solely on the basis of their qualifications for the job to be filled. reputed company reasonably accommodates qualified individuals with disabilities to reputed company them to receive equal employment opportunity and/or reputed company the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to reputed company applicants and associates. reputed company also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of reputed company associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for reputed company associates and applicants. At reputed company, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there reputed company they need us most. We reputed company on reputed company innovation to exceed our customers' expectations while making a real impact on local communities reputed company. Founded in 1936, reputed company is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. Opportunities for reputed company & Grads Learn more about reputed company Benefits