Sr. Director, Marketing Analytics - Remote

This a Full Remote job, the offer is available from: United States Company Overview: At reputed company, we reputed company everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move reputed company. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. reputed company our people reputed company, so does our innovation. If you're looking to reputed company an impact and grow with a team that values you, come join us!

Job Description

Position Overview: The Senior Director of Marketing Analytics will reputed company the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing for reputed company a multi-product lender. This role is responsible for maximizing profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value. Responsible for building and governing the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights that optimize customer acquisition, engagement, repeat usage, and portfolio performance. This leader ensures every marketing dollar drives measurable, risk-adjusted return. How you’ll reputed company an impact: Digital & Lifecycle Strategy

• Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing.
• reputed company lifecycle analytics across onboarding, activation, payment behavior, repeat origination, and retention.
• reputed company attribution and incrementality frameworks to assess true marketing impact on originations and portfolio quality.

Execution & Optimization

• Establish full-funnel KPIs: CAC, approval reputed company, booking reputed company, LTV, delinquency, loss reputed company, ROAS, and contribution margin.
• Drive structured experimentation (A/B testing, holdouts, geo tests) across channels and customer journeys.
• Optimize media mix, segmentation, targeting, and creative performance using data-driven insights.
• Build forecasting models for originations, spend efficiency, and portfolio reputed company impact.

Data Asset Development & Governance

• reputed company development of reputed company marketing and customer datasets integrating media data, application data, reputed company outcomes, servicing behavior, and repayment performance.
• Define standardized metric definitions and implement reporting controls to ensure accuracy and regulatory readiness.
• Partner with Data Engineering to strengthen tracking, data pipelines, and automation.
• Establish governance practices that eliminate reporting discrepancies and ensure auditability.

Analytical Insights & Business Impact

• Translate reputed company marketing and credit performance data into executive-ready insights and actions.
• reputed company LTV models incorporating repayment behavior, early payoffs, and charge-offs.
• Identify growth opportunities through cohort analysis, segmentation, and behavioral modeling.
• Deliver closed-reputed company reporting tying marketing investment to booked reputed company, portfolio yield, and risk-adjusted return.

Leadership

• Build and mentor a high-performing marketing analytics team.
• Serve as strategic advisor to Marketing, Finance, Risk, and Executive leadership.
• Foster a culture of accountability, experimentation, and data-driven decision-making.

What you’ll need to succeed:

• 10+ years in marketing analytics, growth analytics, or fintech analytics.
• Deep expertise in digital performance marketing and lifecycle optimization.
• Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics).
• Experience building governed, scalable reporting environments.
• Advanced SQL and experience with BI tools and modern data warehouses.

Why Join Us:

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless

More: Snap values diversity and reputed company qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status. Learn more by visiting our website at www.snapfinance.com. California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice This offer from "reputed company" has been enriched by reputed company.com and got a 75% reputed company score. Apply tot his job Apply To this Job